The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales
BigCommerce
APRIL 14, 2017
27%: The checkout process was too long or complicated. 8%: Didn’t see their preferred method of payment. Knowing that average abandoned cart emails win back 12-15% of consumers –– and that personalized emails are 6x more effective than regular emails –– we’re already pretty close to hitting average win back revenue.
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