Remove Customer Data Remove Customer Retention Remove Subscription
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How to Shift Your Business to a Subscription Model

FastSpring

That’s the beauty of subscription models. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. Ease of Distribution.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Well-timed special incentives, like social kickbacks and rebates, can inspire customers to re-engage with your program after the holidays and cement their role as brand evangelists. Offer personalized benefits that evolve with customer needs. Personalization is critical to a comprehensive loyalty strategy and customer retention.

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How E-Commerce Companies Can Compete in an Amazon-Dominated World

Kissmetrics

Amazon has a lot of the same problems that most retailers have when dealing with customer service. They still deal with customer complaints with varying degrees of success, just like everyone else. And customer experience can play a big role in customer retention and loyalty. Consider adding subscription services.

eCommerce 210
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Power Ecommerce Growth with Lifecycle Marketing

Optimizely

This data powers your ability to execute lifecycle marketing — a strategy to engage with shoppers in the most relevant way according to where they are in their customer journey. It really all comes down to: Are they a long-term loyal customer? Or a brand new customer? What customer lifecycle data do I need?

Marketing 199
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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The Challenges of Operating eCommerce Subscription Businesses

ESW

Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. The growth of subscription box services has been exponential over the past four years. It’s simple enough to manage 50 subscription orders each month, but what about 50,000?

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Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead

Retail TouchPoints

From Fragmented to Frictionless By now, the benefits of a good loyalty program are well-documented: improved customer retention, more frequent purchases, higher-volume orders and better brand sentiment. Leveling Up The next level of loyalty is the subscription-based (paid) program, which already is increasing in popularity.

POS 122