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Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Online Surveys – The perfect way to know what your audience thinks of your products and services is to ask them!

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Retailer Lessons from iGaming Companies

Retail TouchPoints

And marketers with a strong data foundation can create a seamless synergy between their CDP and MMH systems, fostering real-time communications that move at the speed of the customer’s interaction with the brand. Pini Yakuel is the Co-founder and CEO of Optimove , a customer-led marketing platform.

Retail 312
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. How does this work?

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Offer personalized benefits that evolve with customer needs. Personalization is critical to a comprehensive loyalty strategy and customer retention.

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3 Ways to Increase Customer Loyalty

UpSellIt

By consistently exceeding customer expectations, you can turn first-time buyers into loyal advocates. Engage Through Personalization Personalization makes customers feel valued and understood, which enhances their loyalty. Use customer data to tailor interactions, recommendations, and communications.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .