Forrester eCommerce

MARCH 26, 2024

Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.

Customer Data 398

Customer Data Customer Marketing 398

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Dig Into the Data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

Customer Data 290

Customer Data Customer Retail Consumer 290

Forrester eCommerce

APRIL 12, 2021

How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line of business, legal, and security teams.

Telecommunications 453

Telecommunications Customer Customer Data 453

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 419

Customer Data Customer B2C Marketing 419

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Success with Social Commerce Depends on Data That brings us to data.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

OCTOBER 30, 2024

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times.

Payment Services 269

Payment Services Customer Experience Customer Data Management 269

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. Merchants benefit from unified customer profiles that combine email and SMS data.

Merchant Services 352

Merchant Services eCommerce Platforms eCommerce Marketing 352

Retail TouchPoints

FEBRUARY 9, 2023

The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

MARCH 5, 2025

Amid increasing privacy restrictions and 40% of Chrome users opting out of third-party cookies already, its imperative for marketers to explore alternative strategies in order to maintain their ability to gather valuable data and insights.

Retail 238

Retail Marketing Technology Presentation 238

Groove

OCTOBER 11, 2024

Personalization is key as well, and you can leverage customer data to give your messages a personal touch. By leveraging data-driven insights, you can adjust future campaigns for better results. Whether it consists of promotions, educational content, or updates, relevance is key to keeping your audience engaged.

Management 370

Management Marketing eCommerce Recommendation 370

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

NOVEMBER 22, 2024

This integrated approach allows retailers to provide consumers with the flexibility to earn rewards across various platforms, enhancing customer satisfaction, increasing visibility and optimizing return on ad spend. His priorities also include expanding distribution and leveraging the value of the data the company aggregates.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

NOVEMBER 28, 2024

Five Payments Innovations to Enhance Holiday Shopping Experiences As consumer expectations evolve, payments innovations create key differentiators for retailers and exceptional shopping experiences for their customers. Retailers that invest in integrating these systems benefit from happier, more loyal customers who shop more efficiently.

Payment Services 298

Payment Services Payments Merchant Services Omnichannel 298

Retail TouchPoints

DECEMBER 17, 2024

Leveraging the power of generative AI, Manhattan Active Maven includes a customer service chatbot for end-user customers, as well as contact center agent capabilities that link into the customer data embedded in Manhattan Active Omni.

Customer 261

Customer Order Fulfillment Fulfillment Customer Data 261

Forrester eCommerce

JULY 15, 2022

Learn how to create a scalable data culture in your organization in this sneak peek of our upcoming Technology & Innovation North America event.

Events 370

Events Technology Customer Data Customer 370

Forrester eCommerce

AUGUST 20, 2020

The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match.

eCommerce 483

eCommerce Customer Data Customer 483

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Retail TouchPoints

JANUARY 5, 2023

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Data is at the Center of Everything’. An intricate data management strategy is essential to pulling off this consistency; at e.l.f.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

OCTOBER 21, 2024

Increasingly, criminals are turning to digital methods like smishing (SMS phishing) and phishing to obtain login credentials and financial data from unsuspecting victims. Data analytics plays a crucial role in identifying and preventing refund fraud.

Retail 278

Retail Payment Services Technology Payments 278

Retail TouchPoints

OCTOBER 24, 2024

Beyond’s New Strategy: ‘Affinity and Data Monetization’ Perhaps more so than the fairly substantial layoffs, Robinson’s departure is an indicator of the direction Executive Chairman Marcus Lemonis is taking the company , in that the “product” is clearly going through a dramatic shift.

Marketing 263

Marketing Reference Improvements Customer Data 263

Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. Tip 3: Unify your data and systems to create a cohesive and comprehensive innovation path Silos are a common challenge in retail.

Retail 200

Retail Technology Customer Loyalty Books 200

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 290

Merchant Services Supplies Retail Customer Data 290

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Data granularity refers to the level of detail in our data.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

SEPTEMBER 16, 2022

The modern data stack is not dead, in spite of the many conversations going around the internet to this tune. But thinking about the purpose of these combined technologies — using data for analytics and activation — the need is greater than ever. Yes, data is complex. Data modeling is complex. Challenging?

Customer Data 304

Customer Data Technology Information Document 304

Retail TouchPoints

DECEMBER 5, 2024

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Associate POS adoption depends on getting the user experience right.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. And I’m not especially impressed by what most companies call preference data. They can study modes. Dave Norton, Ph.D.

Customer 272

Customer Shopping Carts Social Media Recommendation 272

Forrester eCommerce

NOVEMBER 23, 2022

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7

Improvements 363

Improvements Technology Customer Customer Data 363

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Information 290

Retail TouchPoints

MARCH 6, 2025

There are many reasons bad actors create copycat brand websites and social media profiles, but most commonly, theyre motivated to commit fraud, distribute malware and steal data because these tactics are profitable: Fraud : By impersonating brands online, cybercriminals can deceive individuals into making payments for fake products or services.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy.

Channel 179

Channel Customer Customer Data Operations 179

Retail TouchPoints

OCTOBER 27, 2022

The partnership will combine Petco’s pet health and wellness solutions, which are available through its more than 1,500 pet care centers, with Nationwide’s deep database of claims data. Petco’s goal with the partnership is to expand access to pet healthcare in the U.S.

Supplies 274

Supplies Omnichannel Customer Data Customer Experience 274