Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Dig Into the Data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

Customer Data 290

Customer Data Customer Retail Consumer 290

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

NOVEMBER 14, 2024

As digital operations become more complex and cybercriminals launch increasingly sophisticated phishing and malware attacks, data breaches have become common occurrences. For retailers and consumer businesses, a surge in data breaches presents difficult challenges. Understand your data landscape and attack surface.

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Retail Payment Services Consumer Operations 261

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Optimizely

FEBRUARY 14, 2020

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues? Will a CDP help you quickly execute data-powered marketing campaigns?

Customer Data 195

Customer Data Customer Download Information 195

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 418

Customer Data Customer B2C Marketing 418

Retail TouchPoints

FEBRUARY 17, 2021

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers.

Customer Data 286

Customer Data Marketing Customer POS 286

Retail TouchPoints

JANUARY 20, 2021

Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. See how Tresure Data can help deliver real-time, personalized engagement. Learn more at: www.treasuredata.com/retail.

Customer Data 168

Customer Data Customer Customer Experience Channel 168

Forrester eCommerce

NOVEMBER 5, 2018

There’s a recurring assumption in discussions about internet of things (IoT) platforms: The platform providers make their money by mining insights from data loaded into their platform. They sell those insights back to the customer who put the data there in the first place and will also sell them to anyone else who can pay. […].

Customer Data 338

Customer Data Customer 338

Retail TouchPoints

FEBRUARY 9, 2023

The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Optimizely

FEBRUARY 3, 2020

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). Pro: Provides accurate data. In contrast, a customer data platform only relies on verified first-party data alone.

Customer Data 195

Customer Data Customer eCommerce Platforms Channel 195

Optimizely

AUGUST 6, 2020

A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. No matter what your industry is, you can easily create a quick quiz to solicit information from your customer base. Learn more here !) What’s next?

Customer Data 195

Customer Data Customer Events Shopify 195

Forrester eCommerce

SEPTEMBER 14, 2022

I’m not generally known for my prowess in do-it-yourself, or DIY. When anything needs fixing, putting together and certainly constructing from scratch, I prefer to leave it to people who know what they’re doing.

Customer Data 195

Customer Data Customer Other B2B 195

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do?

B2C 186

B2C Customer Data Customer Marketing 186

Omniconvert

MAY 31, 2022

What is a customer data platform and why would you need it? The post What is a customer data platform appeared first on Omniconvert Ecommerce Growth Blog. How can it benefit your business and marketing strategy? Read on to find out!

Customer Data 78

Customer Data Customer Blog eCommerce 78

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Retail TouchPoints

DECEMBER 24, 2020

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data. Embracing Application Encryption.

Customer Data 158

Customer Data Customer Jewelry Payment Services 158

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. And I’m not especially impressed by what most companies call preference data. They can study modes. Dave Norton, Ph.D.

Customer 270

Customer Shopping Carts Social Media Recommendation 270

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do?

B2C 150

B2C Customer Data Customer Marketing 150

Optimizely

APRIL 26, 2018

It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

Webinar 150

Webinar Customer Data Omnichannel Customer 150

Retail TouchPoints

OCTOBER 1, 2021

million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6

Customer Data 289

Customer Data Customer Payment Services Gifts 289

RTP blog

OCTOBER 15, 2018

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data? What Questions Should Retailers Ask To Collect Relevant Customer Data?

Customer Data 150

Customer Data Customer X-cart Retail 150

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

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POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

AUGUST 19, 2024

This can be done through the effective use of granular data, which will in turn help retailers maintain customer loyalty and keep their revenues steadier, regardless of fluctuations in national consumer spending rates. Data granularity refers to the level of detail in our data.

Retail 306

Retail Customer Loyalty Consumer Social Media 306

Retail TouchPoints

AUGUST 8, 2024

When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Increasing consumer education on data privacy and simplifying privacy settings are crucial.

Retail 290

Retail Payment Services Consumer Payments 290

365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 260

Toys Supplies Improvements Marketing 260

Digital Doughnut

JANUARY 29, 2024

UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.

Customer Data 52

Customer Data Customer Retail Mobile 52

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Forrester eCommerce

APRIL 14, 2020

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

Customer Data 532

Customer Data Customer 532

RetailDive

NOVEMBER 2, 2022

Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?

Customer Data 120

Customer Data Customer Retail 120

Optimizely

JULY 18, 2019

The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius. MarTech Advisor.

Customer Data 150

Customer Data Customer Retail 150

Omniconvert

JUNE 16, 2020

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. You’re a business that is partially or entirely functioning online, right? You are processing orders, you.

Customer Data 78

Customer Data Customer Blog eCommerce 78

Forrester eCommerce

APRIL 12, 2021

How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line of business, legal, and security teams.

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Telecommunications Customer Customer Data 453

Retail TouchPoints

AUGUST 29, 2024

Using the solution provider’s single financial technology platform to gather data from its physical and digital channels will help Ikea identify shopping behaviors across touch points and uncover business opportunities relating to customer lifetime value.

Payment Services 147

Payment Services Customer Data Channel Operations 147