Retail TouchPoints

MARCH 3, 2025

But as retailers digitize operations to differentiate customer experiences, they also face a growing wave of cyber threats targeting sensitive customer data and critical business systems. In April 2024, Ticketmaster suffered a substantial data breach for which the hacking group ShinyHunters claimed responsibility.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Retail TouchPoints

AUGUST 13, 2021

Ecommerce had to reinvent itself, and mobile commerce is growing. A revolution in mobile technology among retailers is within sight. To be ready for what comes next, online retailers can take a page from those that adapted and grew with the initial shift to a mobile-friendly shopping world.

Mobile 264

Mobile Merchant Services Payment Services Payments 264

Retail TouchPoints

JUNE 16, 2022

The Home Depot will roll out more than 125,000 new hdPhones to associates in order to improve both the worker and customer experience at its stores. The mobile devices support communications throughout the entire store and in the parking lots, via both text messaging and walkie-talkie communications. stores by the end of 2022.

Mobile 279

Mobile Demo Improvements Customer Experience 279

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment.

Customer Data 248

Customer Data Events Travel Management 248

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

MARCH 30, 2021

Zalora will leverage the Algonomy real-time Customer Data Platform (CDP) to unify customer interactions and activate personalized experiences online, as well as on mobile and via email, for customers in all seven countries where it operates.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Kissmetrics

FEBRUARY 1, 2021

By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. When a nearby mobile device recognizes the identifier, they connect. Or, install it in your store and gather information on current customers. billion U.S.

Technology 306

Technology Mobile Improvements SEO 306

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization. The Gen Z Factor.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

OCTOBER 22, 2020

Treasure Data has added new product capabilities for its customer data platform as well as 15 new integrations, bringing the total number of connectors in its network to more than 170. The tool aims to unify digital shopper profiles with physical in-store data to better understand the customer journey.

Customer Data 213

Customer Data Mobile Marketing Customer 213

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 246

Improvements Management Information Download 246

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 242

Customer Retail Information Consumer 242

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Today, many consumers open text messages fairly quickly once they notice the notification.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Digital Transformation Required Building Trust In Burton’s Data. Store Associates Gain Access To Up-To-Date Data.

Omnichannel 317

Omnichannel eCommerce POS eCommerce Marketing 317

Mi9

DECEMBER 4, 2024

The Benefits of a Mobile POS for Retail Stores In the fast-evolving retail environment, where customer expectations continue to rise, delivering quick, personalized service is no longer optional; it’s essential for business growth and customer retention.

Payment Services 52

Payment Services POS Mobile Shipping Costs 52

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

Retail 263

Retail Omnichannel Social Media Channel 263

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

BigCommerce

NOVEMBER 28, 2017

That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data. mobile and iOS v. Each year, BigCommerce looks at same-store sales to determine the real increase in revenue and orders data year over year for ecommerce brands on the platform.

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

SEPTEMBER 5, 2024

While LLMs are ideal for text-based use cases like customer support, personalization and content generation, LGMs are best for analyzing structured data so enterprises can forecast broader trends across their organization. This type of data refers to data that is kept in databases and has a specific time associated with it.

Retail 312

Retail Reference Social Media Technology 312

Ecommerce Platforms

FEBRUARY 15, 2023

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

Social Media 183

Social Media Mobile Information Management 183

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. Take a customer who browses through the men’s shirts category for a red-checked shirt. An agile infrastructure captures and ingests this clickstream/real-time data.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

JANUARY 25, 2023

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. and including attack path analysis can help reduce overall scope of the cardholder data environment (CDE). While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 354

Merchant Services Payment Services Mobile Payments Customer Data 354

Retail TouchPoints

JUNE 10, 2024

Are those tactics fueled by first-party data collection models or are they reliant on third-party cookies? Can you seamlessly switch to first-party data if you’re primarily using third-party data? If your business doesn’t have a lot of first-party data right now, that’s okay.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

OCTOBER 27, 2021

Attribution is as much of a data challenge as it is a marketing challenge. Customer journeys today often resemble a roller-coaster, with the customer’s interest rising and falling after every cross-channel impression, each accumulating a trail of data along the way before that final conversion. AI-Driven MTA at Scale.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

BigCommerce

FEBRUARY 7, 2018

How much of the design customizations can be done in a local development environment vs in-browser editing? Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? Describe how Import/Export of data can be scheduled. Describe how data access and change is audited.

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Artificial intelligence (AI) is a critical component of successful digital and customer transformation. “We’re

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

MARCH 27, 2025

These virtual shopping agents can analyze customer data in real time to provide personalized recommendations, track orders, process returns and handle more complicated transactions. They will become as essential as a website or mobile app. This inflexibility vexes shoppers, which can result in abandoned carts and lost loyalty.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147