RTP blog

JANUARY 17, 2018

One way to digitally reinvent showrooms is by empowering their best brand ambassadors — or store associates — with the right data and analytics. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

AUGUST 13, 2021

Ecommerce had to reinvent itself, and mobile commerce is growing. A revolution in mobile technology among retailers is within sight. To be ready for what comes next, online retailers can take a page from those that adapted and grew with the initial shift to a mobile-friendly shopping world.

Mobile 264

Mobile Merchant Services Payment Services Payments 264

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

Improvements 246

Improvements Management Information Download 246

Retail TouchPoints

OCTOBER 30, 2024

Endpoints, like laptops, tablets, mobile and BYOD devices, public cloud infrastructure and SaaS applications play a bigger role in retailers’ business and how they engage with their customers. Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect.

Payment Services 261

Payment Services Customer Experience Customer Data Management 261

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. Give Customer Data an Abandoned Cart Approach Like Adidas.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

MARCH 30, 2021

Zalora will leverage the Algonomy real-time Customer Data Platform (CDP) to unify customer interactions and activate personalized experiences online, as well as on mobile and via email, for customers in all seven countries where it operates.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 276

POS Customer Experience Customer Technology 276

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

OCTOBER 22, 2020

Treasure Data has added new product capabilities for its customer data platform as well as 15 new integrations, bringing the total number of connectors in its network to more than 170. The tool aims to unify digital shopper profiles with physical in-store data to better understand the customer journey.

Customer Data 205

Customer Data Mobile Marketing Customer 205

Ecommerce Platforms

FEBRUARY 15, 2023

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

Social Media 183

Social Media Mobile Information Management 183

GetElastic

DECEMBER 7, 2017

The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. This not only has advantages for loyalty, but can provide valuable data for several other purposes including target marketing and reducing shopping cart abandonment.”

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

The data is synced with the handheld device, and when sensors (and face recognition) confirm you’ve left, the items are added up like in any other online shopping cart. Since these newer forms of checkout-less shopping can happen within merchant controlled environments, in-store experiences can be blended with online and mobile experiences.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 242

Customer Retail Information Consumer 242

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Use really transparent language about how you’re going to use their data, and what options they have to control how you use their data ,” said Varon. “If

Payment Services 147

Payment Services Mobile Retail eCommerce 147

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

Retail TouchPoints

SEPTEMBER 5, 2024

While LLMs are ideal for text-based use cases like customer support, personalization and content generation, LGMs are best for analyzing structured data so enterprises can forecast broader trends across their organization. This type of data refers to data that is kept in databases and has a specific time associated with it.

Retail 312

Retail Reference Social Media Technology 312

Retail TouchPoints

DECEMBER 15, 2022

The convenience retailer and pizza chain’s partnership with Salesforce helped it consolidate fragmented technologies and automate its personalization strategy, allowing Casey’s to send 200 million personalized communications every month with messaging tailored to each customer’s purchasing history. 6 billion engagements captured.

Mobile 297

Mobile Arts Customer Loyalty Customer Data 297

Retail TouchPoints

JANUARY 2, 2024

Since the pandemic, seven in 10 consumers have used mobile devices and apps for shopping, and it’s not just millennials and Gen Z; Gen X and baby boomers are 68% and 56% more likely, respectively, to use their mobile device to make purchases than they were a few years ago. of ecommerce sales in 2024. of ecommerce sales in 2024.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

Retail 263

Retail Omnichannel Social Media Channel 263

Kissmetrics

FEBRUARY 1, 2021

By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. When a nearby mobile device recognizes the identifier, they connect. Or, install it in your store and gather information on current customers. billion U.S.

Technology 306

Technology Mobile Improvements SEO 306

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization. The Gen Z Factor.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Groove

OCTOBER 18, 2024

Omnichannel experiences: Businesses now have a greater ability to engage with customers across the digital ecosystem, and buyers expect consistent experiences across all platforms. More and more businesses develop mobile apps to help them further tap into these capabilities and stay in touch with their customers.

B2B 327

B2B Mobile eCommerce Improvements 327

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You definitely knew that… cue engineers and marketers nodding their head slowly … Customer Data Management with Segment.

Customer Data 248

Customer Data Events Travel Management 248

BigCommerce

JANUARY 23, 2018

The biggest 2 of which are issuing the RFP and transferring the data. I’ll give you an RFP template you can print out and use right now –– and introduce you to the free services teams that will migrate your data for you. Finally, I’ll debunk the most common data migration myths out there. Upward mobility requires change.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264

Retail Customer Data Channel Mobile 264

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. Take a customer who browses through the men’s shirts category for a red-checked shirt. An agile infrastructure captures and ingests this clickstream/real-time data.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

JUNE 10, 2024

Are those tactics fueled by first-party data collection models or are they reliant on third-party cookies? Can you seamlessly switch to first-party data if you’re primarily using third-party data? If your business doesn’t have a lot of first-party data right now, that’s okay.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

AUGUST 23, 2024

The 2024 Verizon Data Breach Investigations Report notes that there were 725 known data breach incidents in the retail sector for the year ending in late October 2023. An estimated 369 of those resulted in confirmed data disclosure. If they touch data, they can be the thruway to a data breach.

Payment Services 317

Payment Services Retail Operations Management 317

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 278

Payment Services Retail POS Operations 278

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Rather than bombarding our members with thousands of great member deals, we focus on the most relevant offers based on their preferences and observed member data.

POS 278

POS Omnichannel Mobile Improvements 278

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Easily track mobile performance, overall ROI, and more.

Social Media 325

Social Media Customer Data Shopify Management 325

RETAIL MANAGEMENT SOFTWARE

DECEMBER 12, 2022

In the face of unprecedented and challenging market disruptions, forward-thinking retailers are turning to mobile POS systems to maximize productivity and profits. In addition, investments in the right retail technology can improve the overall customer experience, even when there is a staff shortage. Build Customer Loyalty.

Payment Services 73

Payment Services POS Mobile Operations 73