Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 261

Marketing Retail Multi-channel Events 261

Retail TouchPoints

FEBRUARY 9, 2023

The company plans to get there by: Completely reimagining the path to purchase for all its varied consumer sets; Broadening marketing efforts to increase consumer awareness of what Batteries Plus does; and Doubling down on the advantage of its store footprint by finding new ways leverage its “secret sauce” — data.

Customer Data 172

Customer Data Customer Omnichannel Electronics 172

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. This is especially true of your existing CRM and any other customer data sources. You can get really granular when it comes to personalized customer journeys, for example.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. The Decline of Click-Based Attribution. Game Theory Meets Attribution.

Multi-channel 268

Multi-channel Games Retail Social Media 268

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 309

Merchant Services Shopify Subscription Multi-channel 309

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

Merchant Services 233

Merchant Services Shopify POS Multi-channel 233

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition? including CCPA.

Multi-channel 224

Multi-channel Customer Social Media Retail 224

BigCommerce

FEBRUARY 7, 2018

Describe how Import/Export of data can be scheduled. Describe how Personally Identifiable Information (PII) such as customer names, addresses, preferences and shopping habits are stored and handled in a secure manner. Describe how data access and change is audited. How do you import/export catalog & customer data?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

Omnichannel 293

Omnichannel Multichannel Multi-channel Customer Retention 293

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. But how do you create that experience?

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

Multi-channel 210

Multi-channel POS Customer Data Mobile 210

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 259

BigCommerce Magento Multi-channel Shopify 259

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. Raise does this well, using a long-term multi-channel approach.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. “If Our employees are our customers too, in almost all cases, and their expectations have risen as well,” said Walker. .”

Multi-channel 308

Multi-channel Customer Experience Mobile Customer 308

Retail TouchPoints

APRIL 5, 2024

But slow loading speeds are only one reason a customer may leave a site. Granular data about website interaction will uncover other reasons, as iGaming companies have discovered. iGaming companies have built this granular data from the high level of communication that they enjoy with their customers.

Retail 279

Retail Games Multi-channel Leisure 279

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 208

Multi-channel Retail Customer Experience Customer Data 208

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

Customer 291

Customer Multi-channel B2C Omnichannel 291

Groove

AUGUST 19, 2024

Gorgias Chat as a Helpdesk Solution Gorgias Helpdesk works to provide your support team and customers with more than just a live chat tool—it’s a one-stop-shop helpdesk solution that integrates with Shopify, Magento, and BigCommerce. Key features include real-time chat monitoring, easy access to customer data, and automated ticket creation.

Live Chat 195

Live Chat Multi-channel Demo Shopify 195

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 252

Social Media Multi-channel Customer Loyalty Shopify 252

BigCommerce

APRIL 24, 2018

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. Does your product meta data include Open Graph Tags? What ecommerce platform options are there? Merchandising.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Optimizely

JANUARY 30, 2018

That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Kissmetrics

DECEMBER 11, 2020

Effective email campaigns are based on putting things in front of customers that they actually want. This is a whole new way to approach customers where they are. The richer your customer data, the easier it will be to use email segmentation to increase your conversion rate. Email Personalization. Campaign Management.

Multi-channel 304

Multi-channel Webinar Customer Data Marketing 304

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Community Building, Customer Engagement & CRM. CRO & Data-Driven Optimizations. Omni-Channel Management. Customer Lifetime Value & Referral Programs. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Optimizely

JUNE 28, 2018

Average order value (AOV) – Tracks the average dollar amount spent each time a customer places an order; calculated by dividing the total number of sales revenue by the total number of order. Spotify creates hyper-personalized messaging that incentivizes users to check out the service’s features.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Kissmetrics

NOVEMBER 29, 2020

Call center software should be able to accommodate every channel you currently use or plan to use in the future. Ensure that whatever product you choose will let customers interact seamlessly with agents across all supported company channels. Omnichannel routing : Allows calls to be routed across any channel.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

JULY 18, 2024

Today’s retail workers almost need to have superpowers — moving as fast as The Flash would be helpful given how many different tasks a retail worker performs each day — but adaptable, multi-purpose solutions can provide that extra burst of needed speed. Associate apps also need to reflect operating conditions on the ground.

Customer Experience 221

Customer Experience Customer Retail Workshop 221

BigCommerce

AUGUST 15, 2018

Data becomes stored in a variety of formats or is held captive by individual employees and systems. Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Depleted or overstocked inventory. Let’s dive in.

Information 212

Information Management Merchant Services Multi-channel 212

Retail TouchPoints

DECEMBER 16, 2022

It computes sales totals, handles payments, monitors inventory, collects company data and much more. mPOS solutions provide real-time analytics and customer data. Retailers can gain a better understanding of their operations at any point in time by connecting all in-store and ecommerce channels. Ease of Use.

Technology 249

Technology Payment Services Retail POS 249

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

Merchant Services 211

Merchant Services Payment Services Payments Banking 211

Optimizely

NOVEMBER 6, 2018

The company mostly posts videos of recipes, but you can then head over to the website to buy the recipe book, meal kits, or the One Top multi-use kitchen appliance. Data targets the perfect audience. That’s why it’s key to understand your customer niche and go hard for that audience. Focus on cutting-edge technology.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Back to top What is a retail media network? A retail media network is the actual platform that retailers put in place to do this.

Retail 254

Retail Social Media Multi-channel Channel 254

Optimizely

AUGUST 7, 2018

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. Once you understand that, you can improve customer retention and power your ecommerce growth.

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Kissmetrics

JULY 18, 2017

Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Getting a handle on one channel can be difficult enough. Here are the four biggies to consider when you want to expand to multi-channels: 1. Do you have the manpower for customer service? Here’s how.

Blog 205

Blog Clothing Multi-channel Shipping Costs 205

Optimizely

OCTOBER 5, 2017

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Account-driven vs. people-driven. Higher vs. lower ASP.

B2C 186

B2C B2B Multi-channel Management 186

Ecommerce Platforms

APRIL 30, 2020

Premium — the Premium plan includes all the features from previous plans as well as the ability to run Facebook ads, live chat, multi-user access, and the ability to send between 120000 and 350000 emails per month. For example, you can easily segment your list based on customer behaviour on your site and send them personalized offers.

Shopify 206

Shopify Marketing Payment Services eCommerce 206