Retail TouchPoints

JANUARY 16, 2024

A Seamless, Data-Driven Experience Bear Builder associates guide customers through this journey to ensure every product is made with care and love and with the implementation of Jumpmind CX Connect , associates will be able to access rich customer data and more robust tools designed to deliver one-to-one personalized experiences via iPads.

Customer Data 297

Customer Data Workshop Customer POS 297

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

Omnichannel 312

Omnichannel Customer Experience Accessories Customer Data 312

Retail TouchPoints

DECEMBER 5, 2024

Associates have to be omnichannel fulfillment specialists. Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Excellent brand ambassadors are like traffic magnets.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Optimizely

JULY 22, 2020

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer.

Omnichannel 195

Omnichannel Marketing Customer Data eCommerce 195

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. said Hawkins.

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

OCTOBER 13, 2022

A few hints: Capture purpose-oriented, relevant and differentiating data for the experience. Luxury brands have less opportunity to impact their customers than other brands, as visit and purchase frequency is significantly lower while service expectations are higher. Set up store processes at the service of the customer.

Payment Services 278

Payment Services Fashion Travel Information 278

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 276

POS Customer Experience Customer Technology 276

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Retail TouchPoints

SEPTEMBER 20, 2022

More-established channels like TV and direct mail may seem like anathema to digitally native brands, but there is a massive opportunity if these brands apply the same data-driven approach they have employed for years. Invest in First-Party Data. This is best accomplished by investing heavily in first-party data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. Tip 3: Unify your data and systems to create a cohesive and comprehensive innovation path Silos are a common challenge in retail.

Retail 200

Retail Technology Customer Loyalty Books 200

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 277

Omnichannel Customer Data eCommerce Platforms eCommerce 277

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Marketing 264

Marketing Retail Multi-channel Events 264

Wiser

JANUARY 30, 2025

Using customer data, brands and retailers can offer tailored recommendations and promotions that resonate with individual shoppers. Encouraging satisfied customers to leave reviews and showcasing them prominently across online and in-store platforms builds trust.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

Retail 263

Retail Omnichannel Social Media Channel 263

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

Omnichannel 275

Omnichannel Customer Experience Customer Data Improvements 275

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data. We do this by building bespoke models based ONLY on your data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

Omnichannel 52

Omnichannel POS Retail Mobile 52

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.

Omnichannel 147

Omnichannel Customer Retail Customer Data 147

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

SEPTEMBER 13, 2021

Omnichannel Offerings for Channel-Agnostic Consumers. As the separation between physical and digital continues to blur, retailers must throw out traditional ideas about the role physical locations play in the customer journey. “It’s That omnichannel view of understanding is terribly important.”.

eCommerce 304

eCommerce White Paper Omnichannel BigCommerce 304

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

Retail TouchPoints

SEPTEMBER 20, 2022

Omnichannel Strategies. Omnichannel integration is one of retail’s biggest keys to success — the modern shopper expects to be met with a great experience in their channel of choice, regardless of what it might be. Data provides deep insights into what your customers want, putting it at the heart of the customer experience.

Webinar 274

Webinar Omnichannel Payments Payment Services 274

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 271

Outdoor Payment Services Omnichannel Customer Data 271

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020. Dazzle Your Customers With Real-Time Data.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

Retail TouchPoints

OCTOBER 18, 2021

Profile information and third-party data can be useful, but it can’t capture a shopper’s intent in the moment. For example, my customer profile at Petco says I have a 15-pound Yorkie, but it doesn’t know his dietary restrictions. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 298

Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

AUGUST 3, 2022

Harness Data to Gauge Opportunities and Nuances . With such an accelerated roadmap, a precise plan driven by firm data and qualitative conversations is key. “Our process is not super scientific currently, and that’s kind of the beauty of it,” Fulop explained. Some of the most notable nuggets of wisdom included: .

Jewelry 306

Jewelry Food and Beverages Omnichannel Channel 306

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

Social Media 336

Social Media Customer Data Shopify Management 336