Optimizely

JULY 22, 2020

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer.

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365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

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Omnichannel POS Retail Mobile 52

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Digital Transformation Required Building Trust In Burton’s Data. Store Associates Gain Access To Up-To-Date Data.

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Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

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POS Department Stores Payment Services Point of Sale 276

Retail TouchPoints

OCTOBER 27, 2022

The partnership will combine Petco’s pet health and wellness solutions, which are available through its more than 1,500 pet care centers, with Nationwide’s deep database of claims data. Petco’s goal with the partnership is to expand access to pet healthcare in the U.S.

Supplies 263

Supplies Omnichannel Customer Data Customer Experience 263

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. said Hawkins.

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Omnichannel Social Media Mobile Channel 276

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Customer Data Customer Multi-channel Events 62

Retail TouchPoints

JANUARY 5, 2023

In a world awash with data, what matters is not how much you have but what you do with it. But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Data is at the Center of Everything’. An intricate data management strategy is essential to pulling off this consistency; at e.l.f.

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Customer Experience Customer Data Consumer eCommerce 304

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 102

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

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Small Business Retail Retail eCommerce Social Media 248

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.

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Omnichannel Customer Retail Customer Data 146

Retail TouchPoints

AUGUST 29, 2024

Using the solution provider’s single financial technology platform to gather data from its physical and digital channels will help Ikea identify shopping behaviors across touch points and uncover business opportunities relating to customer lifetime value.

Payment Services 146

Payment Services Customer Data Channel Operations 146

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

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Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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B2B eCommerce BigCommerce Omnichannel 257

Retail TouchPoints

OCTOBER 13, 2022

A few hints: Capture purpose-oriented, relevant and differentiating data for the experience. Luxury brands have less opportunity to impact their customers than other brands, as visit and purchase frequency is significantly lower while service expectations are higher. Set up store processes at the service of the customer.

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Payment Services Fashion Travel Information 275

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

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POS Customer Experience Customer Technology 268

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

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B2C Customer Data Omnichannel Marketing 210

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

SEPTEMBER 20, 2022

More-established channels like TV and direct mail may seem like anathema to digitally native brands, but there is a massive opportunity if these brands apply the same data-driven approach they have employed for years. Invest in First-Party Data. This is best accomplished by investing heavily in first-party data.

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Omnichannel Marketing Social Media Channel 263

Optimizely

DECEMBER 3, 2020

Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Not all CDPs are created equally, but all CDPs start with the collection of your customer data. We do this by building bespoke models based ONLY on your data.

Marketing 195

Marketing Beauty and Health Customer Data Sporting Goods 195

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

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Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

MARCH 23, 2023

The gaping void left behind by cookies stands to be filled by first-party data, which puts retailers in a powerful position as the arbiters of the extremely precious “checkout moment” that will become the foundation of a desperately needed measurement solution.

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Retail Omnichannel Social Media Channel 259

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. Merchants benefit from unified customer profiles that combine email and SMS data.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

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Omnichannel Customer Data eCommerce Platforms Technology 272

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. These are rules to live by.

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Consumer Customer Experience eCommerce Technology 276

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

Customer Experience 270

Customer Experience Customer Retail Workshop 270

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

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Omnichannel Customer Experience Customer Data Improvements 266

Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. Recent data published by Deluxe provides examples of expenditures beyond the obvious that demonstrate why this group is a marketer’s dream. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

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Marketing Retail Multi-channel Events 263

Retail TouchPoints

JULY 10, 2024

Even before that we were exploring omnichannel, but this was the tipping point where we realized that the store could play a different role,” she said. Then the customer can play with the furniture, they can make changes and see different things in this three-dimensional immersive room setup.

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Fulfillment Omnichannel Customer Experience Shopping Carts 237

Groove

MARCH 3, 2022

What Is Data-Driven Decision Making? Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. However, one of the greatest things about using data to make decisions is that it is not limited to a specific role or industry.

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Merchant Services Subscription eCommerce Reference 195

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

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Retail Workshop Social Media Omnichannel 275

Optimizely

DECEMBER 18, 2018

While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Omnichannel Live Chat Customer Social Media 148

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

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Omnichannel Customer Data Channel Improvements 62

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

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Shipping Costs Improvements Live Chat Retail 255