Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

MAY 29, 2024

In the point of sale (POS) space, three AI applications show particular promise: Headcount and Heat Mapping in Brick-and-Mortar Retail Insights from shopper behavior data are valuable – and financially impactful – to retailers. It’s also about identifying prime retail “real estate.”

POS 327

POS Merchant Services Point of Sale Department Stores 327

Optimizely

DECEMBER 18, 2018

If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). If you’re a traditional retail brand looking to get more data savvy, this can be a huge challenge. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Ecommerce Platforms

JULY 8, 2019

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

Point of Sale 169

Point of Sale POS Payment Services Merchant Services 169

Retail TouchPoints

SEPTEMBER 5, 2024

While LLMs are ideal for text-based use cases like customer support, personalization and content generation, LGMs are best for analyzing structured data so enterprises can forecast broader trends across their organization. This type of data refers to data that is kept in databases and has a specific time associated with it.

Retail 312

Retail Reference Social Media Technology 312

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Digital Transformation Required Building Trust In Burton’s Data. Store Associates Gain Access To Up-To-Date Data.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. Identifying purchase patterns and creating a customer database offers an array of other benefits including: Identifying opportunities. Purchases based on sales and discounts.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

JUNE 10, 2024

Are those tactics fueled by first-party data collection models or are they reliant on third-party cookies? Can you seamlessly switch to first-party data if you’re primarily using third-party data? If your business doesn’t have a lot of first-party data right now, that’s okay.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

JUNE 29, 2022

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. You should also use cameras to see what’s occurring at the point of sale with a clear view of the cash register or tablet, the cashier and the customer.

Small Business Retail 264

Small Business Retail Payment Services Retail POS 264

Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

Payment Services 278

Payment Services Retail POS Operations 278

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. According to Clarus Commerce data, 28% of consumers say they enroll in loyalty programs for immediate benefits, with the intention of unsubscribing at a later time.

Customer Retention 290

Customer Retention Social Media Shipping Point of Sale 290

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. But how do you create that experience?

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses.

Merchant Services 264

Merchant Services Shopify POS Multi-channel 264

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Artificial intelligence (AI) is a critical component of successful digital and customer transformation.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

APRIL 20, 2022

One-to-one tablet-powered service is made extra relevant thanks to deep customer profiles that budtenders access and update via the point-of-sale system. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing. Photo credit: Cookies.

Retail 354

Retail Social Media Technology Events 354

Optimizely

JUNE 24, 2020

Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion. Identifying change: Where 99% of customer lifecycle tracking falls short. We’ve seen the results of this Customer Data Platform help transform client performance.

Customer 195

Customer eCommerce Customer Data Social Media 195

Optimizely

FEBRUARY 13, 2018

All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. Product catalog data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Retail TouchPoints

DECEMBER 2, 2020

These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. The solution lies in retailers and brands upping their personalization game through customer data. But it’s no small feat keeping that data current.

Payments 259

Payments Recommendation Payment Services Customer Data 259

Retail TouchPoints

MARCH 1, 2024

Rather than bombarding our members with thousands of great member deals, we focus on the most relevant offers based on their preferences and observed member data. Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

POS 278

POS Omnichannel Mobile Improvements 278

Retail TouchPoints

DECEMBER 16, 2022

A mobile point-of-sale (mPOS) system, which consists of software and portable hardware that processes retail transactions, is one option that has helped alleviate the pressure caused by labor shortages. It computes sales totals, handles payments, monitors inventory, collects company data and much more. Ease of Use.

Technology 278

Technology Payment Services Retail POS 278

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

APRIL 3, 2023

The growth of online shopping, self-checkout systems, point-of-sale transactions and other digital processes has created numerous opportunities for attackers. Employing tactics ranging from social engineering to credit card skimming, criminals can attack anywhere along the supply chain, from payment system providers to customers.

Payment Services 300

Payment Services Payments Retail Operations 300

365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

Ecommerce Platforms

JULY 9, 2022

The Lite point of sale app comes with your standard Shopify plan for ecommerce, while the Pro plan is only available as an added extra, or included with Shopify Plus. Basic Shopify: The Shopify Basic plan starts at $25 per month with access to unlimited product support, multiple sales channels, and transaction fees which start at 1.7%.

POS 180

POS Shopify Payment Services Shipping Costs 180

Korona

JANUARY 26, 2023

Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. Point of sales for multichannel retailers has specific features you need to look for. Owners can access any of their store’s data without being present on-site.

Point of Sale 52

Point of Sale Payment Services Multichannel Payments 52

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 21, 2019

Mobile point of sale is relatively new technology, but it is quickly becoming essential or retailers who want to remain competitive in an ever-increasing rapidly evolving retail environment. For starters, your sales staff won’t have to walk to the front of the store every time a customer asks about a product.

Point of Sale 45

Point of Sale Mobile POS Customer Retention 45

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

365 Retail

DECEMBER 23, 2024

According to IBMs 2023 Cost of a Data Breach Report, the retail sector averages $3.28 With vast customer data flowing through point-of-sale systems, mobile apps, and e-commerce platforms, retailers are facing unprecedented cybersecurity challenges. million in losses per breach.

Payment Services 52

Payment Services eCommerce Platforms eCommerce Retail 52

Optimizely

JUNE 28, 2018

Average order value (AOV) – Tracks the average dollar amount spent each time a customer places an order; calculated by dividing the total number of sales revenue by the total number of order. Point of sale (POS) system – Manages your business transactions by processing your customers’ payment.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

RETAIL MANAGEMENT SOFTWARE

SEPTEMBER 22, 2020

Despite the plummeting jewelry sales during the first period of confinement between March and April of 2020, the mood is on the up-swing again. Keeping track of your customer data, customer profiles, information on the provided services, or applicable warranties is a vital part of data driven businesses.

Jewelry 128

Jewelry POS Point of Sale Management 128

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 10, 2022

A complete point of sale system is one of your biggest assets in the retail industry. You need a point of sale system that helps you manage your business successfully in today’s highly competitive retail industry. Will your point of sale work across multiple platforms?

POS 98

POS Point of Sale Customer Retention Multi-channel 98

Retail TouchPoints

SEPTEMBER 7, 2020

Ransomware can shut down a business indefinitely and complex backend systems can be exploited, exposing customer data that can be stolen and sold on the dark web. No one plans to expose their network and data to cyber risks. Next-Gen Retail Creates Opportunities For Cybercriminals. Cyberattacks can take many forms.

Retail 232

Retail Management Mobile Point of Sale 232

iVend

AUGUST 6, 2023

But in today’s highly competitive, demanding retail world, the weekly or even end of day sales tracking reports that sufficed in the past just don’t cut it any more. Using your point of sale system to track performance, across every element of the retail operation, has never been more important. Find out how we’re delivering.

POS 96

POS Point of Sale Retail Customer Data 96

Mi9

DECEMBER 4, 2024

The ability to complete transactions at any location within the store enhances customer engagement and alleviates the frustration of long checkout lines, contributing to higher customer satisfaction levels. Additionally, mobile POS systems give sales associates on-the-go access to valuable customer data.

Payment Services 52

Payment Services POS Mobile Shipping Costs 52

Retail TouchPoints

AUGUST 30, 2024

From data and privacy concerns to consumer preferences and the latest tech innovations, here’s what’s now and next in the dynamic landscape of loyalty. A New Era of Personalization With these interconnected systems, brands can now more easily track data and personalize promotions. It’s not a set-it-and-forget-it endeavor.

POS 138

POS Food and Beverages Customer Data Consumer 138

Retail TouchPoints

NOVEMBER 10, 2023

In addition to advertising opportunities, many of the more sophisticated retail media networks also offer services for the brands that advertise with them, which can include data analytics, self-serve advertising platforms, campaign management assistance and more. Back to top What is a retail media network?

Retail 298

Retail Social Media Multi-channel Channel 298