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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

In the point of sale (POS) space, three AI applications show particular promise: Headcount and Heat Mapping in Brick-and-Mortar Retail Insights from shopper behavior data are valuable – and financially impactful – to retailers. Businesses must work with software providers that help them manage data consent, privacy, and compliance.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers.

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Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

Retail TouchPoints

The retailer is in the midst of rolling out new next-generation store technology, including new point-of-sale (POS) hardware and software, as well as upgrading its stores’ WiFi and network bandwidth. We’re also going mobile-first; it will help during peak times to have cashiers walking around with mobile devices to check out customers.

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The Pros and Cons of a Customer Data Platform

Optimizely

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). Pro: Provides accurate data. In contrast, a customer data platform only relies on verified first-party data alone.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

These channels may include an online store, social media marketplaces, and/or in-store point-of-sale (POS) systems. When you use a multi-channel eCommerce platform, things like managing inventory, tracking customer interactions, and ensuring consistent pricing across channels become a lot more streamlined.

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POS Security – Protecting Retail Customers’ Data

Korona

POS security is vital for any retail business. Learn how criminals can hack systems and how your business can protect itself from threats.

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