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Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

Retail TouchPoints

JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the high operating costs that come with significant brick-and-mortar investments. I’m also looking at where I can [continue to] utilize customer data in a meaningful way.

POS 279
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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI can analyze that data, even in real time, and provide retailers with information that helps them maximize revenues. Considering that endcap displays generate 70% of grocery and department store spend, the ROI of a solution that provides intelligent insights can be fast and decisive.

POS 327
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How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

Retail TouchPoints

In 1999, the company was acquired by Louis Vuitton Möet Hennessy , but perhaps its biggest brush with fame occurred in 1997 when Princess Diana made a surprise visit to the brand’s newly opened counter at the famed Harrod’s department store. Additional emails were sent to all Benefit customers on and after launch day.

Events 301
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Preparing for the Unknown: Effectively Using Data to Predict this Year’s Holiday Trends

Retail TouchPoints

Research conducted a few months into the pandemic by Digital Commerce 360 found that 121 of the top 500 retailers now offer buy online, pick up in/at store (BOPIS) options. Tracking location data along with customer data can help stores better prepare for 2021.

Travel 264
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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. This is the second such separation made by HBC in recent months.

Other 218
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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Optimizely

Amid recent news that the luxury department store has filed for bankruptcy , it’s no surprise that some of the questions in the keynote fireside chat hit hard, notably Bloomberg reporter Kim Bhasin’s asking, “So, what’s going wrong?”. I don’t think department stores are dead, I think they’re reinventing themselves,” said Katherine.

Channel 150
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

. “ Separation of the two enterprises will provide the best opportunity to successfully revitalize the traditional department store business while exploiting the growth opportunities at the SFA-related businesses.”. This strategy could hold water.

eCommerce 289