Groove
OCTOBER 22, 2024
An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. What Is an Omnichannel eCommerce Platform?
Groove
OCTOBER 11, 2024
billion email users globally, email marketing remains one of the most effective ways for eCommerce brands to reach their target audience. It might not be new and shiny, but email is still a pillar of digital marketing for eCommerce stores. Conclusion Effective email marketing management can be akin to a superpower for eCommerce stores.
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Groove
OCTOBER 11, 2024
As opposed to other marketing platforms, where you have to wait for customers to engage with a particular channel — such as Google, social media, or email — MMS and SMS text message marketing let you reach your customers immediately. Personalization Options Customer data can help businesses tailor messages for better engagement.
Retail TouchPoints
FEBRUARY 26, 2025
Ecommerce cybersecurity and fraud prevention are almost always handled by different teams, but that doesnt mean theyre completely independent activities. When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data.
Retail TouchPoints
AUGUST 19, 2020
But in reality, in the wake of COVID and the resulting shift to e-Commerce as the order of the day, retailers and brands outside of the Big Box set are scoring big wins with customers, and proving without a shadow of a doubt that they can thrive while remaining independent of giant e-Commerce marketplaces. .
Kissmetrics
SEPTEMBER 11, 2020
How to Optimize Yelp Ads for Your Local e-Commerce Business. As a local e-commerce business, you, too, can benefit from Yelp’s various features. Target larger metropolitan areas around your locale, or use existing customer data to determine the most likely locations for your non-local consumers.
Fabric
MAY 2, 2023
However, the massive increase in overall data and data diversity requires new compute and storage technologies. Nowhere is this more apparent than in e-commerce, where companies are moving away from monolithic software architectures and towards modular, microservices-based architectures. What is Data Orchestration?
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