Customer Data eCommerce Analytics eCommerce Marketing 
BigCommerce
JUNE 22, 2017
Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Data Accuracy. Diamond Candles. Timestamps.
Groove
AUGUST 18, 2020
Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.
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BigCommerce
DECEMBER 20, 2017
Now, brands must look to new tactics to make their customer experience a differentiator. Personalization in ecommerce often refers to personalized merchandising. When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products.
Smile.io
MAY 15, 2024
Data and analytics —Despite the wealth of digital data available, 84% of marketing leaders struggle to make data-driven decisions. To avoid falling into this trap, choose an ecommerce platform that makes accessing and analyzing analytics simple.
BigCommerce
APRIL 21, 2017
Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience.
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