Groove

SEPTEMBER 1, 2020

The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more. Though Klaviyo was initially focused on email marketing, Klaviyo SMS is now available to help businesses target different customer segments and personalize messaging, a great eCommerce marketing strategy to grow revenue.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 180

eCommerce Marketing eCommerce Marketing Live Chat 180

Groove

MAY 3, 2022

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. HubSpot’s Marketing Hub is a marketing automation software that lets merchants build their marketing strategies through a CRM. We’re happy you’re here.

eCommerce Marketing 195

eCommerce Marketing Merchant Services eCommerce Marketing 195

Optimizely

NOVEMBER 2, 2017

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely. Discount Abandoned Carts.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 318

Merchant Services Shopify Subscription Multi-channel 318

Retail TouchPoints

JULY 29, 2020

Store Associates Gain Access To Up-To-Date Data. The final prong was in Burton’s customer-facing solutions, comprising technologies for e-Commerce, marketing, social media, customer service and a retail POS. Greater Emphasis On DTC Provides Deeper Customer Insights. People know us for snowboarding.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

Groove

MARCH 6, 2024

The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

Social Media 324

Social Media Customer Data Shopify Management 324

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 287

BigCommerce Customer Data Social Media eCommerce 287

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns.

eCommerce 315

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 315

Groove

SEPTEMBER 24, 2020

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations. Stamped.io.

Customer Data 215

Customer Data BigCommerce eCommerce Marketing Document 215

Optimizely

OCTOBER 9, 2017

According to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy. Strategic omnichannel marketing.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Kissmetrics

JULY 7, 2021

If you’re ready to really get into the weeds with what a digital experience platform is all about, this Operationalizing a Digital Experience (DXP) Platform webinar from Lytics has all the research and data you’re looking for. This webinar aims to discuss how companies are using customer data to drive custom experiences to convert.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. E-Commerce Marketing Specialist.

Customer Loyalty 30

Customer Loyalty Customer eCommerce Marketing eCommerce 30

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Groove

OCTOBER 5, 2024

Importance of Email Deliverability for eCommerce Merchants Email deliverability plays a crucial role in eCommerce marketing campaigns. Impact on Marketing ROI Higher deliverability rates lead to improved open and click-through rates. If not, it will land in the inbox with a significantly higher chance of being opened.

Merchant Services 294

Merchant Services eCommerce Improvements eCommerce Marketing 294

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Our customers are Gen Z, and they are so unique that they demand the service in the way they want it. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

Optimizely

JUNE 23, 2020

(While that number might strike you as low, note that total retail sales include categories like grocery stores, motor vehicle and parts dealers, and gas stations where the role of ecommerce is minimal.) According to Statista , revenue in the ecommerce market is projected to reach $389,620 million in 2020. Statista: eCommerce.

Channel 195

Channel eCommerce Social Media Magazine 195

Groove

OCTOBER 5, 2024

Responsive customer support and resources will help you run your campaigns. Compliance and Security With regulations like GDPR and CAN-SPAM in place to protect users, your email platform should ensure compliance and fully protect customer data.

eCommerce 324

eCommerce Merchant Services Marketing Demo 324

Optimizely

FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

B2C 30

B2C Webinar Marketing Customer Data 30

Omnisend

MAY 4, 2021

For example, the Gatsby app integrates with Omnisend to capture the social context of their customers, providing ideas for who might be a good collaborator. . Whether using an influencer search tool or tapping into your own customer data, this groundwork helps you pinpoint some options. Do they work with any competitors?

eCommerce Marketing 114

eCommerce Marketing Marketing eCommerce Social Media 114

Omnisend

SEPTEMBER 18, 2018

We looked through our customer data from last year to see which subject lines worked the best so you can use Read more The post The Highest Converting Subject Lines For Black Friday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce Marketing 146

eCommerce Marketing Customer Data eCommerce Marketing 146

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. It’s after this point that customers are more likely to return for additional purchases. Consider the fact that loyal, repeat customers spend up to three times as much as one-time customers.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Magento 81

Omnisend

MAY 15, 2020

Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. Business Bottleneck 1: Too Much Data and Too Little Time. Are you facing a problem of plenty when it comes to customer data? Struggle to go live with marketing campaigns powered by fresh consumer insights?

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Optimizely

OCTOBER 26, 2017

With Identity Resolution technology, you can track every customer’s multiple identities and unify them into a single source of truth. Then, you know exactly what actions each individual customer takes, on what channel, and when. The possibilities are truly endless once you have the right data driving your ecommerce marketing.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

SEPTEMBER 21, 2017

When properly implemented, you can collect a wealth of data about your customer’s preferences, demographics, and most importantly, usable data for deeper segmentation. Let’s break down a few examples of hidden fields and how you can use them to improve your ecommerce marketing. Access to Better Data.

eCommerce 246

eCommerce Reference Information Conversion Optimization 246

Optimizely

MARCH 9, 2021

Zaius integrated with Bronto in early 2020, enabling brands’ and retailers’ customer and email activity data to be automatically captured with every message send, open, click and bounce occurrence. Image Source: Zaius. What Zaius can do.

Customer Experience 195

Customer Experience Demo Customer Data Omnichannel 195

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. Learn from your failures.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Ecommerce Platforms

SEPTEMBER 4, 2019

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure. But which ecommerce marketing software is right for you?

eCommerce Marketing 91

eCommerce Marketing eCommerce Marketing Shipping Costs 91

Kissmetrics

JUNE 14, 2017

Analyze Your Customer Data. Too many marketers rely on guesswork when it comes to their customers’ behaviors. Instead, it’s better to build systems to track what your customers actually do. What channels do your customers prefer to use? Customer data is a solution to understanding your audience’s habits.

Channel 226

Channel Customer Jewelry Customer Data 226

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

APRIL 16, 2024

Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

BigCommerce 266

BigCommerce Magento Multi-channel Shopify 266

FastSpring

OCTOBER 27, 2020

When you look at the ecommerce market as a whole, there has never been a better time to make a switch from marketplaces and app stores to a D2C business model. However, moving software sales to a D2C model takes careful planning.

Consumer 131

Consumer eCommerce Marketing Customer Data eCommerce 131