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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. In this guide, we'll go over everything you need to know about these platforms so that you can enjoy the benefits of unified commerce.

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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

Compliance and Regulation Businesses that use text message marketing platforms have to be careful to stay within the letter of the law. Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. It also results in faster purchases.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Your unique combination of these aspects is unlike that of any other ecommerce business out there – and is why no FUD headline like “Why Your Business Will Fail” or “8 Innovative Ways to Skyrocket Growth” will ever fully apply to your brand. We’ll cover: What an ecommerce platform is. What is an Ecommerce Platform?

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Investing in the right technology will help brands not only capture the right data but also provide solutions to analyze that data and leverage it for highly targeted marketing campaigns. Leveraging technology solutions to segment customers into various personas can allow retailers to serve up more relevant offers and messages.

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7 Powerful Enterprise E-Commerce Platforms for Retail Businesses

Fabric

Enterprise e-commerce platforms are purpose-built to handle the complex needs of large-scale retail operations. With global e-commerce sales projected to reach $6.3 trillion by 2026, it’s now more important than ever to invest in a platform that can adapt and scale as your business grows.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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The Pros and Cons of a Customer Data Platform

Optimizely

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). In contrast, a customer data platform only relies on verified first-party data alone.