The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales
BigCommerce
APRIL 14, 2017
61%: Extra costs (shipping, taxes, fees) were too high. That makes 25% of our total not checking out because of final shipping, fees or taxes price points. A variety of content goes into these emails in an attempt to win a customer back. Recommended products can be configured in Klaviyo based on your product and customer data.
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