Retail TouchPoints

JULY 29, 2020

With a new retail management solution in place, Burton will now be able to: Deploy mobile POS (mPOS) devices in its stores; Provide store associates with improved visibility into customer, product and inventory data ; and Gain a unified view of its e-Commerce and brick-and-mortar operations at both the store and headquarters levels.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

Groove

OCTOBER 5, 2024

Email is an essential part of customer engagement and driving sales. We will walk you through choosing the best eCommerce email platform for your needs. Here are some important areas to consider: eCommerce Integration Look at other eCommerce services that the email provider works well with. Here are some reasons why.

eCommerce 332

eCommerce Merchant Services Marketing Demo 332

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

eCommerce Marketing 180

eCommerce Marketing eCommerce Marketing Live Chat 180

Groove

MAY 3, 2022

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. HubSpot’s Marketing Hub is a marketing automation software that lets merchants build their marketing strategies through a CRM. We’re happy you’re here.

eCommerce Marketing 195

eCommerce Marketing Merchant Services eCommerce Marketing 195

RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? Conclusion.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Groove

OCTOBER 5, 2024

Importance of Email Deliverability for eCommerce Merchants Email deliverability plays a crucial role in eCommerce marketing campaigns. Impact on Marketing ROI Higher deliverability rates lead to improved open and click-through rates. Contact Groove Commerce to schedule a consultation and start seeing better results.

Merchant Services 301

Merchant Services eCommerce Improvements eCommerce Marketing 301

BigCommerce

JANUARY 23, 2018

Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. This guide will walk you through what I believe to be the first step toward agile marketing for large enterprises. Here is what I’ll cover: What’s in Our Ecommerce Replatforming Guide.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Kissmetrics

JULY 7, 2021

If your brand has been around for a while, or if you’re used the internet for e-commerce for any amount of time, you have a website, which means you have experience with a content management system. There are many resources available to help you get a handle on everything involved and learn how it can help your e-commerce shop.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Optimizely

APRIL 26, 2018

Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? Dynamically segment your buyers according to their actions.

Webinar 150

Webinar Customer Data Omnichannel Customer 150

Optimizely

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. Here are the specific tactics you can use to up the urgency for your brand’s marketing today.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

BigCommerce

JUNE 22, 2017

In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. Because a lot happens in a year within retail and ecommerce.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. If you want to launch an e-commerce business or just plan to stay competitive, it’s essential to be aware of the trends that redefine the industry landscape. Let’s explore the paramount e-commerce trends of 2024.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Optimizely

JUNE 23, 2020

The trend is pointing toward increasingly restricted access to customers, which makes it more important to refocus on channels like your website, blog, email, SMS, and direct mail where you can own your audiences. Today’s marketing landscape is in support of this argument too. Statista: The Rise of E-Commerce in the United States.

Channel 195

Channel eCommerce Social Media Magazine 195

Optimizely

SEPTEMBER 21, 2017

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. Access to Better Data. What exactly are hidden fields?

eCommerce 246

eCommerce Reference Information Conversion Optimization 246

Groove

NOVEMBER 25, 2020

Looking to invest in a CRM platform that fits your eCommerce needs and your customers' needs? Whether you're evaluating HubSpot vs. Salesforce or are intrigued to learn more about how CRM automation can benefit a business's sales and marketing teams, you're in the right place! CRM Automation: What Is It? Manage leads.

eCommerce 209

eCommerce Download Shopping Carts Webinar 209

Groove

SEPTEMBER 24, 2020

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations.

Customer Data 219

Customer Data BigCommerce eCommerce Marketing Document 219

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. E-Commerce Marketing Specialist.

Customer Loyalty 30

Customer Loyalty Customer eCommerce Marketing eCommerce 30

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Groove

MARCH 6, 2024

The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

Social Media 336

Social Media Customer Data Shopify Management 336

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. To predict return rates, you need enough data to see a meaningful trend.

eCommerce Platforms 244

eCommerce Platforms eCommerce Technology Marketing 244

ESW

SEPTEMBER 3, 2018

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. But those retailers who embrace cross-border eCommerce will, in fact, rule the world.”.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Groove

JUNE 17, 2024

Introduction The eCommerce tech stack is the foundation of any successful online business. Choosing the right tech stack for your eCommerce store is crucial for ensuring a seamless user experience, scalability, and integration with other essential business processes. Salesforce , HubSpot ) for managing customer data and communication.

eCommerce 195

eCommerce Magento WooCommerce Merchant Services 195

Groove

APRIL 16, 2024

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. However, it's far from being the only eCommerce solution on the block. Shopify Arguably the most recognizable of all online shopping platforms, Shopify is an eCommerce giant with over 2 million live stores running on the Shopify platform.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

Optimizely

DECEMBER 5, 2017

In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Omnisend

MAY 4, 2021

Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Many ecommerce merchants work with influencers to increase awareness of their brand, products and services among their target audience. What are Influencers?

eCommerce Marketing 114

eCommerce Marketing Marketing eCommerce Social Media 114

Ecommerce Platforms

MAY 16, 2022

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs?

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Ecommerce Platforms

OCTOBER 4, 2022

By the end of 2022, the global eCommerce market is expected to grow to a staggering $5.55 In light of that, it's no wonder that entrepreneurs are frequently finding new eCommerce-related opportunities to turn their passion into a living online. However, the right eCommerce platform is imperative to succeed in this venture.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Inflow Insights

JUNE 9, 2021

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. Features to Compare in Marketing Automation Software. Publishing.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Magento 81

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150