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The cart or the SaaS platform manages PCI compliance for the brand, as well as checkout best practices, and pulls on APIs or EDIs to sync with other decoupled solutions to ensure brand data is updated across the board. How do you import/export catalog & customerdata? Can we add multiple images per product?
Not only do retailers lower their inventory risk and gain more time to develop new marketing strategies to enhance the customer experience, they can also get access to valuable first-party customerdata to refine and optimize their catalogs.
The only 3 systems scaling brands need for seamless data orchestration, including product, accounting and customerdata. Customer Relationship Management (CRM) Integration. Product Feeds and Electronic Data Interchange (EDI). Custom API Endpoints. Enterprise Resource Management (ERP) Integration.
They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. While segmentation addresses groups, personalization addresses individuals.
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