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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. Retailers can use interactive kiosks to electronically link the units with the loyalty program, enabling retailers to provide customer-specific discounts and incentives.

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Preparing for the Post-Holiday Return Surge

Retail TouchPoints

Unmanaged returns create a significant cost associated with damages during transportation or storage of returned items, like clothing, electronics or plastic items. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

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4 Tips to Help Retailers Meet PCI DSS Compliance

Retail TouchPoints

To safeguard consumer information in the digital age, the Payment Card Industry Security Standards Council established the Payment Card Industry Data Security Standard (PCI DSS), a set of global security requirements for any business that processes, stores or transmits credit cardholder information.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future. Are you Listening? In the U.S.,

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

Businesses must work with software providers that help them manage data consent, privacy, and compliance. Data management: Merchants can find data everywhere – but it’s not necessarily information that will add value to analyses.

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Innovation Is Transforming Retail At The Shelf Level — But What’s Powering The Shelf?

Retail TouchPoints

Smart shelf technologies represent that move toward transformation, bringing the power of big data and automation to grocery and retail stores. Retailers might also use digital signage technology to market to shoppers in real time, while electronic price tags ensure that shelf-level pricing is always up to date.

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Retailers Need to Close Active Directory Security Gaps

Retail TouchPoints

A ransomware attack can have far-reaching ramifications, not only halting retail operations and costing a company revenue but jeopardizing customer satisfaction and a company’s reputation and putting customer data at risk (which can lead to reparations and lawsuits). He has a B.A.