Remove Customer Data Remove Electronics Remove Multi-channel
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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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Reimagining Retail in an Omnichannel World

Wiser

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. A shopper comparing electronics might choose a retailer that offers price-matching or exclusive online discounts.

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Account Takeovers: The Next Big Retailer Threat

RTP blog

Merchants with an online channel are already losing 7.6% Merchants who deal in the growing digital goods space — selling electronic gift cards, e-books, digital tickets, and the like — are losing even more: 8.6% Encrypting customer data can make it nearly impossible for fraudsters to access sensitive information.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Multi-channel automation.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Traditional retailers, like Maplin Electronics and Toys ‘R’ Us, that have not been able to adapt quickly enough, have suffered as a result. The Growth Of Technology And Data Is Leading To Changing Consumer Expectations New data sources, such as that coming from sensors, is resulting in vast volumes of connected IoT data.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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Best Headless Content Management Systems (CMS) Vendors

GetElastic

As digital channels have become a critical battleground for businesses to interact and transact with their customers, partners, suppliers, etc – the importance of Content Management Systems has increased considerably. Integrations: you will need to map out what else you will need your CMS to integrate with (e.g. IoT, Kiosks, etc).