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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

The Lasting Effect of In-Store Events Successful in-store marketing today springs from the idea that there is more to a shop than its retail space. Often overlooked, but growing in potency, in-store events are a highly effective option to enthuse consumers and fuse experiences through physical and digital channels.

Events 277
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

Retail TouchPoints

But rather than being a disappointment to customers, the beauty brand turned the moment into an exciting event that delighted loyal fans and brought in new ones. Additional emails were sent to all Benefit customers on and after launch day. In today’s marketing landscape, there’s so much access to customer data.

Events 301
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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Set up new fields for the quiz in Zaius Keep in mind that Zaius can only collect data if the corresponding fields exist. So, next, we created two event fields, Quiz Answer and Quiz Question, under Account Settings > Objects & Fields. Our quiz/start, quiz/answer, and quiz/complete events. What’s next?

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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. For retailers, the value of generative AI lies not only in its content creation capabilities but also in its ability to integrate customer data, resulting in highly relevant and personalized interactions.

Retail 308
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How to Put an End to Data Breaches Involving Sensitive Customer Data

Retail TouchPoints

Data breaches pose a significant risk to digital retailers, leading to lost customer trust and potentially far worse. Whether it’s malicious code placed on a checkout page or a clever phishing attack, hackers will find a way to siphon off sensitive customer data.

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What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Forrester eCommerce

The good news is that new and emerging technologies are automating data management functions to simplify and accelerate business initiatives! At Forrester’s upcoming Data Strategy & Insights event, November 18-19, […].

Events 195