Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Customer Data Customer Retail Consumer 290

Retail TouchPoints

NOVEMBER 27, 2024

Apple is a great example of a store that does this well. True omnichannel expertise means sharing customer data across online and offline touch points. In another example, Hamleys swaps website content for in-store fun with the likes of character meet-and-greets, magic shows and more.

Events 277

Events Omnichannel Retail Workshop 277

Kissmetrics

JULY 7, 2021

Examples of Digital Experience Platform Tools. If you’re ready to really get into the weeds with what a digital experience platform is all about, this Operationalizing a Digital Experience (DXP) Platform webinar from Lytics has all the research and data you’re looking for. Bloomreach.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

FEBRUARY 9, 2023

Yes, Amazon competes in certain categories that we compete in, but there are things we do that are difficult for Amazon to do, like shipping auto batteries, for example, or things with a service component. They push us to think about how the customer experiencing Batteries Plus for the first time will perceive it.”

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

MARCH 8, 2021

For example, many people opted for curbside pickup because they just wanted to get out of the house and have a basic interaction! If a customer goes into a bank, for example, the simple transaction would be to make a deposit or open an account — something that can now easily be done through technology.

Customer Data 264

Customer Data Customer White Paper Technology 264

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. For example, as soon as a new buyer completes a purchase, they’re added automatically to a new buyer segment.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

DECEMBER 5, 2024

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Device flexibility for optimal interactions Every retailer has different needs when it comes to serving customers.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue. revenue-per-send.

Customer Data 366

Customer Data B2C Subscription Channel 366

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Omnisend

DECEMBER 15, 2023

This detailed guide will cover everything about product advertising: the benefits, the many types, real examples, and step-by-step strategies. Enable better customer connections Using product advertisements to convey product benefits that solve their pain points lets you establish customer connections based on trust and understanding.

Outdoor 145

Outdoor Social Media Channel X-cart 145

Retail TouchPoints

MARCH 23, 2023

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

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Omnichannel Customer Experience Accessories Customer Data 312

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Examples include Shopify, BigCommerce, Magento, WooCommerce, etc.

Social Media 336

Social Media Customer Data Shopify Management 336

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

DECEMBER 12, 2024

Why these partnerships work: Shared audiences: Commerce media platforms leverage retailers’ rich customer data to identify overlapping audiences between brands. This allows companies to target consumers who are likely to be interested in both their products and the products of their partner brand.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

MARCH 6, 2025

For example, bad actors can create bogus limited time offers or promotions to persuade shoppers to buy now and unwittingly make payments for non-existent products. More tangibly, your business can also suffer financial and legal consequences if customer data is compromised in a breach.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

JANUARY 16, 2024

A dramatic example was the reaction to the purple Grimace milkshake that McDonald’s introduced this past summer as a limited-time promotion marking Grimace’s birthday. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed.

Customer Data 289

Customer Data Customer Experience Fashion Customer 289

Retail TouchPoints

MARCH 19, 2025

Hasbros Monopoly Life Sized experience in England is a spectacular example of participatory content for a consumer product that typically engages with fans at point of purchase only, and perhaps only once in a lifetime. To share just one example, Snap partnered with Coca-Cola on what was called the worlds first AR-powered vending machine.

Customer 147

Customer Vend Games Automotive 147

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s Becoming] fair trade is a great example; being vegan and cruelty free is a great example. TikTok is a great example of that. We are not thinking of data second; data is at the center of everything,” said Chopra.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. In another example, a CPG company was managing warehouses with hundreds of employees receiving and shipping perishable food products.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

OCTOBER 27, 2021

Even the first MTA models that attempted to measure multiple channels were not sophisticated enough to handle the chaotic customer journeys seen today, especially when the data was incomplete or siloed. Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. So, how does this help businesses build relationships with their customers? Customer Insights.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

Retail TouchPoints

JULY 18, 2024

For example, if your stores don’t have reliable network connections, it’s a good idea to seek out technology that operates in offline mode with no loss of efficiency. For example, Pacsun sells on Amazon , and when these orders come in, service-level agreements (SLAs) call for delivery within a couple of hours — so every second counts.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Kissmetrics

DECEMBER 31, 2021

Customer data is an integral part of personalized advertising, so start by collecting it. There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. Consider the following example. Use Customer Match to Target Specific Customers.

Customer Data 251

Customer Data Travel Customer Improvements 251

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

Improved Data Accuracy and Consistency One of the most significant advantages of having a centralized database is the accuracy and consistency of data. When all information flows into a single system, it reduces the risk of data discrepancies or outdated information.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Whatever information you ask for, keep it short and sweet, like this example: Next, use integrations to gather even more data. Once you’ve started collecting the right kinds of data, you can personalize your subject lines.

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

MARCH 27, 2025

These virtual shopping agents can analyze customer data in real time to provide personalized recommendations, track orders, process returns and handle more complicated transactions. Lets return to the example of shopping for a product. This inflexibility vexes shoppers, which can result in abandoned carts and lost loyalty.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

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Multi-channel POS Customer Data Channel 246

Retail TouchPoints

JUNE 10, 2024

How much that will in turn impact your business depends on how many of your customers use Chrome to access your sites. If, for example, 65% of your users are using Safari, Firefox, Edge, iPad OS or iOS devices, they’ve already experienced the third-party cookie phase-out. Another example is from beauty companies.

Marketing 299

Marketing Customer Social Media POS 299

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Health and beauty brands need to find a way to compete, and fast.

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Beauty and Health Multi-channel Recommendation Customer Data 273

Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. An example of the awareness stage would be if a customer is casually browsing Amazon for TVs and stumbles on your product, or if they Google “best 70 inch TVs” or “must-have TV features”. Consideration.

B2C 354

B2C Marketing B2B Article 354

Kissmetrics

DECEMBER 6, 2020

This is especially true of your existing CRM and any other customer data sources. Products that have really good list segmentation features will pick up tons of information on your customers, which in turn makes your automation more accurately targeted. 4 – Marketo Engage — Best for Segmentation and Personalization.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Instead, build practices to stay close to customer insights.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. A great example of this is McDonald’s.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 18, 2022

According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase. Loyalty program benefits that inspire action are a great way to engage customers post-purchase and identify and stimulate brand advocates.

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Customer Retention Social Media Shipping Point of Sale 290