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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

As 76% of businesses that are advanced in their integration of technology, business goals and analytics report a more favorable market position, retailers today can’t miss out on using customer data to improve virtually every aspect of their operations. . Adapt your offerings. Marketers today use 9.4

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How Privacy Issues in Mobile Apps Impact Retailers

Retail TouchPoints

British Airways experienced a mobile app security breach that leaked 380,000 credit card payments and compromised sensitive customer data. The incident led to a significant drop in market value and damaged customer trust.

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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Improving the “contract” means making it clear and transparent as to which data is being collected and how it is being used. While they’re not perfect, many financial services companies provide concise, one-page statements clearly detailing why consumer data is collected, how it is collected, what is collected and how it is used.

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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Any business that handles customer funds, including fintechs and non-financial companies, is now required to play its part and make compliance a core driver of operational fitness. The Ever-Present Challenges of Compliance We’re all living in a very different world from the days when financial services were only offered by large banks.

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Innovating Across the Customer Journey to Create More Commerce

Retail TouchPoints

One tried-and-true method for maximizing revenue is increasing conversion rates, a strategy that increasingly involves the use of advanced data and analytics. Comparing individual customer data with payments data from thousands of other customers provides the opportunity to identify trends and preferences with great accuracy.

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Digital: The Cornerstone Of Modern Pricing

RTP blog

Amidst this, one factor remains constant for large and small players alike: regardless of their sales strategy or business goals, they need to use customer data to arrive at better pricing decisions. This provides online platforms that aggregate CPG products the freedom to let the CPG partner determine pricing directly.