Ikea Exec: Stores’ Expanded Fulfillment Role Key to Maintaining Lower Prices
Retail TouchPoints
JULY 10, 2024
Ikea stores, long known as warehouse-sized selling spaces scented with the wafting aroma of Swedish meatballs, have been shrinking and changing functions in recent months — including taking a bigger role in last mile fulfillment. This allowed us to really look into where people are and where they feel it’s convenient to be.
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