RTP blog

OCTOBER 15, 2018

However, the biggest hurdle, one which makes this shining moment of truth dull, is the “introvert” approach of retailers in collecting their customers’ data. Why Should Retailers Collect Customer Data? Understanding customer needs deeply, and accepting it to be the new norm, is the prime reason to collect data.

Customer Data 150

Customer Data Customer X-cart Retail 150

Retail TouchPoints

APRIL 20, 2022

Enter Temeka Group , a provider of design, fabrication and installation services that has deep retail expertise — and is venturing further into the cannabis space. Behind the scenes, Temeka Group assists with plans and renderings that are submitted for licenses. Plus, the interactive RFID stations are a ‘must-see.’

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 277

Omnichannel Customer Data eCommerce Platforms eCommerce 277

Retail TouchPoints

JULY 18, 2024

Our commitment to providing our associates with the most advanced in-store retail technology ensures they are not only given a 360-degree view of our guests, their previous interactions and preferences, but also can offer a shared interactive and personalized journey to enrich each guest’s visit.”

Customer Experience 278

Customer Experience Customer Retail Workshop 278

Retail TouchPoints

MAY 30, 2024

To kick off the initiative, the payments platform has made two key executive hires: Former Uber Advertising and Amazon executive Mark Grether has been appointed SVP and General Manager of PayPal Ads, and John Anderson, who previously worked at fintech company Plaid, has joined as SVP and General Manager of the PayPal Consumer Group.

PayPal 278

PayPal Merchant Services Payment Services Consumer 278

Retail TouchPoints

JULY 9, 2024

billion for Neiman Marcus Group , and activist investors recently raised their bid to buy out Macy’s , according to the Wall Street Journal. But overall, the foundational thing is data, and we want to get to a point where we’re data-driven in areas like supply chain and merchandising.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 278

Customer Experience Improvements Customer Data Information 278

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. At Coveo , O’Connor serves as Group VP, Commerce.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Our customers are Gen Z, and they are so unique that they demand the service in the way they want it. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

Retail TouchPoints

DECEMBER 17, 2021

Customer data is centralized so that agents can resolve issues faster and more efficiently, customers can move seamlessly between communication without having to repeat information, and with everything in one spot you’re able to integrate existing or new tech much more easily. Aberdeen Group ).

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Retail TouchPoints

APRIL 3, 2025

We have a long history of supplying the elite off-price companies with great deals that make their customers keep coming back, he said. That could mean they have 50 stores or 10 stores or it could mean a buying group that [operates on behalf of a group of small stores].

Small Business Retail 147

Small Business Retail Shipping Costs Games Supplies 147

BigCommerce

MAY 1, 2018

One easy way brands are personalizing the on-site experience for existing customers – and thus improving retention – is with customer groups. Here is how customer group personalization works: Determine your best customers. Create a VIP customer group for those customers.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Supplies 290

Supplies Merchant Services Retail Customer Data 290

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 340

Retail Customer Experience Technology Customer Data 340

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

MAY 12, 2021

In the middle of COVID-19, it decided to create a dedicated group at its Copenhagen headquarters to boost the company’s multichannel capabilities. Bringing together software engineers, designers and analysts, the group will be tasked with the rapid evolution of Pandora’s digital customer experience and driving sales through digital channels.

Jewelry 269

Jewelry Multichannel Retail Merchant Services 269

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 316

Customer Loyalty Customer Consumer Gifts 316

Kissmetrics

OCTOBER 5, 2021

You create customer personas by using a multitude of data. Instead of asking a single question, you can group customers using a mix of attributes and actions they take. implementing email personalization techniques to match your customers’ wants and needs. How do you overcome this? Personalize Your Business.

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

DECEMBER 1, 2020

Price Chopper Supermarkets will leverage the Manthan-RichRelevance customer data platform (CDP), purpose-built for customer-centric retail businesses, and its specialized recommendation engine to gain more detailed customer insights.

Marketing 200

Marketing Omnichannel Recommendation Customer Data 200

Optimizely

OCTOBER 9, 2017

But the data clearly shows that most teams are unfortunately not prepared to market across channels this year. Of the group surveyed, a mere 14% of B2C marketers have executed a full omnichannel strategy for their brand. For other marketers, the real challenge is accessing the customer data.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Retail TouchPoints

MARCH 9, 2023

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. You’ve got to have great product and a great experience.”

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Kissmetrics

DECEMBER 11, 2020

Effective email campaigns are based on putting things in front of customers that they actually want. This is a whole new way to approach customers where they are. The richer your customer data, the easier it will be to use email segmentation to increase your conversion rate. Email Personalization. Campaign Management.

Multi-channel 304

Multi-channel Webinar Customer Data Marketing 304

Retail TouchPoints

SEPTEMBER 15, 2020

based on customer data and behavior; Personalize engagement to improve the customer experience (CX) and reduce fraud; Reduce the likelihood of returns through technology; and Optimize the handling of returned merchandise. Customer data might even expose a problem that can be easily solved.

Shipping Costs 225

Shipping Costs Merchant Services eCommerce Shipping 225

Retail TouchPoints

AUGUST 29, 2024

Inter Ikea Group , parent company of furniture retailer Ikea , has entered a global partnership with payments platform Adyen. With a consolidated payment tech stack, Ikea hopes to minimize the risk of operational disturbances and improve its ability to troubleshoot. “We

Payment Services 147

Payment Services Customer Data Channel Management 147

Retail TouchPoints

JANUARY 5, 2023

An intricate data management strategy is essential to pulling off this consistency; at e.l.f. it’s enabled through a combination of a customer data platform (CDP) and a data lake that together collect and collate all available information about its customers. “We One of the main reasons e.l.f. Why do they love us?

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

JUNE 2, 2021

The most immediate concern when managing both website architecture and new shopping habits is making sure customers can still get what they need with minimal friction, and GNC leveraged its partnership with Verint to ensure that its ecommerce experience was as smooth as possible despite the turbulent times.

Fulfillment 299

Fulfillment Customer Experience Improvements Customer 299

Retail TouchPoints

APRIL 3, 2023

For example, in one of the most notable ransomware attacks — the Egregor attack on Kmart — the ransomware group exploited AD to gain access, then spread its ransomware payload throughout most of the environment. One example is overprivileged accounts, such as when a group is granted administrative privileges inherited by every user.

Payment Services 300

Payment Services Payments Retail Operations 300

Retail TouchPoints

JANUARY 5, 2024

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years.

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264

Retail Customer Data Channel Mobile 264

Retail TouchPoints

JUNE 1, 2023

Prior to founding Thred, Straley was President of customer data intelligence startup Brightloom. He also co-founded social media marketing agency Spring Creek Group, acquired by Interpublic Group, and martech company Meteor Solutions, acquired by Covario.

Social Media 278

Social Media Retail Consumer Books 278

Retail TouchPoints

AUGUST 27, 2020

The Episerver Intelligence Cloud helps retailers cohesively group Idio and Episerver’s web site personalization functionality, including advanced web site content and product recommendations, email content, personalized search and navigation, visitor intelligence and a customer data platform.

Customer Data 165

Customer Data Recommendation Events Improvements 165

Retail TouchPoints

JULY 10, 2024

While this shift has helped the retailer reduce lead times for greater efficiency, it also created a challenge for store designers: allocating space for fulfillment functions “without compromising on the exploration and the way we make products come to life,” said Sara Del Fabbro, Deputy COO at Ikea parent company Ingka Group.

Fulfillment 255

Fulfillment Omnichannel Customer Experience Shopping Carts 255

Retail TouchPoints

JULY 2, 2020

Exploiting customer data (offline and online), predictive models now make it possible to quickly detect the best suspects according to a marketing objective. Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign. This is where predictive marketing comes into play.

eCommerce 246

eCommerce Retail Omnichannel Operations 246

365 Retail

MAY 8, 2024

Frasers Group is embarking on a transformative journey to overhaul its digital landscape, focusing on enhancing operational efficiency and the ecommerce experience for customers. This initiative marks a pioneering investment for the Group as it aims to fuel further growth.

Customer Experience 64

Customer Experience Customer Arts Customer Data 64

Kissmetrics

JANUARY 17, 2022

This is a technique marketers use to divide their list into smaller groups or segments. Segmentation helps brands to understand their customers better and target their products accordingly. One-to-one personalized marketing is all about reaching out to a customer. Segmentation. One-to-One Personalized Marketing. past purchases.

Marketing 273

Marketing Recommendation Social Media Improvements 273