Optimizely

APRIL 10, 2018

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

AUGUST 1, 2023

Marketing and CX teams need to use customer data, store-level data and even digital engagement data to determine which brands, products, deals and user-generated content to deliver to these devices to make an impact.

Improvements 246

Improvements Management Information Download 246

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 259

Shipping Costs Improvements Live Chat Retail 259

Groove

OCTOBER 22, 2024

For instance, BigCommerce and Feedonomics make it easy to manage product data feeds across marketplaces and automatically update inventory levels so you don't run the risk of overselling. This lets you take a data-based approach to cross-channel eCommerce and more easily identify areas for improvement.

eCommerce Platforms 326

eCommerce Platforms Omnichannel Online Retail Multi-channel 326

Omniconvert

FEBRUARY 23, 2022

Discover how to get and use customer intelligence data to improve your eCommerce business and optimize the customer experience. The post Customer intelligence: How to get & use customer data in eCommerce appeared first on Omniconvert Ecommerce Growth Blog.

Customer Data 78

Customer Data Customer eCommerce Customer Experience 78

Retail TouchPoints

MARCH 8, 2021

RTP: In your own immersive experience study , consumers said the real value of technology is as an enabler to better customer service as opposed to replacing human service. How should brands be using technology to improve customer service while also elevating human connection?

Customer Data 261

Customer Data Customer White Paper Technology 261

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

Groove

OCTOBER 5, 2024

If you haven’t tracked your email messages’ deliverability before, read on to explore what you need to know about this statistic and what you can do to improve your rates. Impact on Marketing ROI Higher deliverability rates lead to improved open and click-through rates. What is Email Deliverability? or excessive emojis.

Merchant Services 295

Merchant Services eCommerce Improvements eCommerce Marketing 295

Optimizely

MAY 27, 2020

New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable. The post Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles appeared first on Zaius.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Optimizely

NOVEMBER 14, 2019

But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

Improvements 207

Improvements Social Media Customer Experience Events 207

Retail TouchPoints

OCTOBER 17, 2024

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. For retailers, the value of generative AI lies not only in its content creation capabilities but also in its ability to integrate customer data, resulting in highly relevant and personalized interactions.

Retail 303

Retail Customer Data Social Media Technology 303

Groove

AUGUST 19, 2024

When you integrate tools like Gorgias and Klaviyo , you’ll be able to rest assured that your customer data is consistently updated across various platforms, creating opportunities for more personalized customer interactions and efficient automations, which Klaviyo calls “Flows”.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. It also results in faster purchases.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Groove

OCTOBER 18, 2024

Companies are often able to rely upon existing content, triggered messages, and segmented emails to keep customers engaged until they get much closer to the point of conversion. This may prevent your business from creating backlogs or poor customer experiences. Therefore, choosing a platform that fits your business structure is vital.

B2B 327

B2B Mobile eCommerce Improvements 327

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 274

Customer Experience Improvements Customer Data Information 274

Forrester eCommerce

NOVEMBER 23, 2022

Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7

Improvements 363

Improvements Technology Customer Customer Data 363

BigCommerce

MAY 1, 2018

Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. According to a study by BARC , some benefits of using big data include: Making better strategic decisions (69%). Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Optimizely

DECEMBER 21, 2017

In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

SEPTEMBER 9, 2024

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. In August 2024 Family Dollar partnered with First Insight to improve its merchandise assortment strategy.

Management 281

Management Customer Data Consumer Improvements 281

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 269

Shopify Live Chat Customer Data Information 269

Retail TouchPoints

OCTOBER 24, 2024

Lemonis hinted at this strategic shift when reporting the company’s Q1 2024 earnings earlier this year, sharing that Beyond had entered a “wide-scoping” relationship with Salesforce centered on cleaning and better leveraging all the customer data Beyond now has from its combined brands. million and revenue decrease 16.6%

Marketing 260

Marketing Reference Improvements Customer Data 260

Retail TouchPoints

JULY 24, 2024

The new Boxed.com will leverage Spresso technology and MSG’s established fulfillment network to deliver an enhanced customer experience and drive growth for the revived brand.

Fulfillment 260

Fulfillment Customer Loyalty Banking eCommerce Platforms 260

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 300

Customer Customer Experience Customer Data Improvements 300

Retail TouchPoints

AUGUST 29, 2024

The Adyen platform provides a closed-loop payment system that offers worldwide processing, acquiring, local payment methods and like-for-like settlement capabilities for Ikea franchisees, helping simplify financial reporting and customer data management.

Payment Services 144

Payment Services Customer Data Channel Operations 144

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

MAY 24, 2024

Associates also can access rich customer data, helping them boost conversions by up to 40% ; Improve business efficiency while reducing total cost of ownership: A unified commerce platform enables retailers to consolidate the number of systems required to run their business while also improving data visibility.

Merchant Services 261

Merchant Services Shopify POS Multi-channel 261

TalkingRetail

APRIL 15, 2021

The convenience sector needs to improve its use of data in order to compete with Amazon, which could be the 6th largest supermarket if current shoppers swapped just one grocery shop per month, new research indicates. This story continues at Convenience retailers need to improve their use of data.

Improvements 130

Improvements Retail Technology Customer Data 130

Groove

OCTOBER 11, 2024

Personalization is key as well, and you can leverage customer data to give your messages a personal touch. To improve the deliverability of your messages, you'll want to authenticate them with the proper protocols and monitor your sender reputation.

Management 365

Management Marketing eCommerce Recommendation 365

Optimizely

MAY 30, 2017

The problem is that marketers still aren’t thinking about web push in terms of how it can improve the customer experience – which is a pity, because highlighting the unique value it can deliver is the most effective way to get shoppers to opt-in. When customers are looking at specific products but may need more information.

Customer Experience 170

Customer Experience Channel Improvements Customer 170

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 274

POS Department Stores Payment Services Point of Sale 274