Groove

AUGUST 19, 2024

When you integrate tools like Gorgias and Klaviyo , you’ll be able to rest assured that your customer data is consistently updated across various platforms, creating opportunities for more personalized customer interactions and efficient automations, which Klaviyo calls “Flows”.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Groove

OCTOBER 11, 2024

Personalization is key as well, and you can leverage customer data to give your messages a personal touch. This can be as simple as addressing recipients by name or as advanced as sending recommendations based on prior purchases. By leveraging data-driven insights, you can adjust future campaigns for better results.

Management 365

Management Marketing eCommerce Recommendation 365

Retail TouchPoints

OCTOBER 22, 2024

Small businesses can stand out by focusing on individual customer needs — such as personalized product recommendations, flexible payment options and customized communication preferences. Enhance personalization: Use customer data to tailor interactions, ensuring each customer feels valued even as the business scales.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

Optimizely

NOVEMBER 14, 2019

But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

Improvements 207

Improvements Social Media Customer Experience Events 207

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Let your customers test out these new touch points and gather feedback to identify areas for improvement.

Live Chat 278

Live Chat Customer Experience eCommerce Recommendation 278

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Groove

JULY 31, 2024

Using both semantic and vector search technologies , Loomi helps your customers find exactly what they’re looking for. Each personalized marketing strategy also works to identify effective marketing cadences and recommend products that make sense for your customers based on their previous purchases and search history.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 269

Shopify Live Chat Customer Data Information 269

Retail TouchPoints

FEBRUARY 15, 2023

Current customer Albertsons Cos. We created the Ai.Retail platform several years ago [to offer retailers] a repository of capabilities that teams could quickly pull off the shelf as they’re figuring out what to do with all their data,” said Jill Standish, Global Retail Lead at Accenture in an interview with Retail TouchPoints.

Merchant Services 290

Merchant Services Supplies Retail Customer Data 290

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

JANUARY 5, 2024

Those efforts have been complicated by the fact that while some consumers find it “creepy” that brands seem to know a lot about them, many consumers also want contextual, relevant communications and offerings from brands — and brands’ ability to collect, analyze and use customer data is essential to providing those offerings.

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

BigCommerce

MAY 1, 2018

Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. According to a study by BARC , some benefits of using big data include: Making better strategic decisions (69%). Improve customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

FEBRUARY 27, 2023

When we’re talking about the inventory buildup, it should be a strategic discounting/promotional strategy based on sophisticated customer data analytics,” said Ted Vaughan, Audit Office Managing Partner at BDO in an interview with Retail TouchPoints. It’s the data we don’t understand that will hurt us ,” said Brown.

Supplies 262

Supplies Retail Customer Data Technology 262

Retail TouchPoints

SEPTEMBER 11, 2024

Analyzing customer data to predict future purchases can be hard. And it doesn’t help that most companies focus far too often on preference data to anticipate what customers will want next. The traditional argument for customizing a purchase experience goes like this.

Customer 270

Customer Shopping Carts Social Media Recommendation 270

Retail TouchPoints

MARCH 28, 2023

Brands want to engage with the customer and provide tailored, personalized recommendations, from cereal to personal care essentials,” said Chad Fox, VP, Chief Marketing Officer at Dollar General in a statement.

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 312

Retail Games Multi-channel Leisure 312

BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Klaviyo vs. Listrak.

BigCommerce 288

BigCommerce Customer Data Social Media eCommerce 288

Groove

SEPTEMBER 23, 2024

You can improve your rankings by using strategies like guest blogging to put links on other sites. For example, you could segment your list based on the products that specific customers have purchased. This allows you to offer product recommendations that better match their interests.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. This allows businesses to respond quickly and effectively to the customer.

eCommerce 244

eCommerce Order Fulfillment Fulfillment Multi-channel 244

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Product Recommendations.

Marketing 273

Marketing Recommendation Social Media Improvements 273

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

UpSellIt

NOVEMBER 7, 2024

Valuable Word-of-Mouth Promotion : Loyal customers contribute to a brand’s reputation by providing trusted word-of-mouth recommendations, attracting new customers organically. Although attracting new customers can be profitable, it often involves considerable challenges and costs.

Customer Loyalty 135

Customer Loyalty Customer Live Chat Customer Experience 135

Kibo

JULY 15, 2021

To help you optimize or improve conversion rates, we’ve compiled some tried-and-true tactics you can use in your own ecommerce strategy. Here are 10 simple, proven tactics that will help improve conversion rates. Are there blocks along the customer journey that impede conversions? Use AI-powered Product Recommendations.

Improvements 71

Improvements Customer Data Recommendation Arts 71

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 282

Consumer Customer Loyalty Customer Experience Recommendation 282

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

DECEMBER 1, 2020

Price Chopper Supermarkets will leverage the Manthan-RichRelevance customer data platform (CDP), purpose-built for customer-centric retail businesses, and its specialized recommendation engine to gain more detailed customer insights.

Marketing 192

Marketing Omnichannel Recommendation Customer Data 192

Retail TouchPoints

AUGUST 8, 2024

Making a Value Exchange To make things even more complicated, many millions of consumers willingly trade away bits of data about themselves in exchange for higher levels of convenience ; access to more personalized promotions, product recommendations and content; or even the full scope of benefits offered by retailer loyalty programs.

Retail 290

Retail Payment Services Consumer Payments 290

Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 311

Social Media B2C B2B Customer Data 311

Groove

SEPTEMBER 24, 2020

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations. Stamped.io.

Customer Data 215

Customer Data BigCommerce eCommerce Marketing Document 215

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 246

Retail Recommendation Outdoor Customer Data 246

Algopix

DECEMBER 2, 2020

AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data. These goals ultimately allow your company to provide better customer experiences, generate more sales with improved margins, and raise customer loyalty.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. Take product recommendation emails.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195