BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Optimizely

NOVEMBER 14, 2019

But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

Improvements 207

Improvements Social Media Customer Experience Events 207

Optimizely

MAY 27, 2020

You’ll gain access to additional tracking capabilities with Zaius’ URL shortener that we highly recommend you use with SMS touchpoints. New Integrations We continue to add new one-click integrations to our App Directory, and you can connect even more of your customer data across your marketing platforms and make this data more actionable.

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 150

B2C Customer Data Customer Marketing 150

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Klaviyo vs. Listrak.

BigCommerce 300

BigCommerce Customer Data Social Media eCommerce 300

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. Improved Data Accuracy and Consistency One of the most significant advantages of having a centralized database is the accuracy and consistency of data.

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

FEBRUARY 15, 2023

Current customer Albertsons Cos. We created the Ai.Retail platform several years ago [to offer retailers] a repository of capabilities that teams could quickly pull off the shelf as they’re figuring out what to do with all their data,” said Jill Standish, Global Retail Lead at Accenture in an interview with Retail TouchPoints.

Merchant Services 290

Merchant Services Supplies Retail Customer Data 290

Retail TouchPoints

MARCH 27, 2025

One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. This emerging technology can ease common customer service pain points and turn lackluster chores into more luxurious, customized experiences.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Kissmetrics

JANUARY 17, 2022

Contextual personalization considers where customers are in their journey. Companies have used personalized marketing for years to improve engagement rates , but factors like the growth of AI and data analytics are making it easier than ever for even smaller companies to get on board. Product Recommendations.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Let your customers test out these new touch points and gather feedback to identify areas for improvement.

Live Chat 278

Live Chat eCommerce Customer Experience Recommendation 278

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

MARCH 28, 2023

Brands want to engage with the customer and provide tailored, personalized recommendations, from cereal to personal care essentials,” said Chad Fox, VP, Chief Marketing Officer at Dollar General in a statement.

Customer 298

Customer Customer Data Improvements Marketing 298

Retail TouchPoints

JANUARY 5, 2024

Those efforts have been complicated by the fact that while some consumers find it “creepy” that brands seem to know a lot about them, many consumers also want contextual, relevant communications and offerings from brands — and brands’ ability to collect, analyze and use customer data is essential to providing those offerings.

Recommendation 306

Recommendation Consumer Information Customer 306

Optimizely

MARCH 6, 2018

You’re already using automated lifecycle campaigns and dynamically segmenting your email lists, but there’s even more you can do to improve your marketing automation and email personalization. Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

FEBRUARY 27, 2023

When we’re talking about the inventory buildup, it should be a strategic discounting/promotional strategy based on sophisticated customer data analytics,” said Ted Vaughan, Audit Office Managing Partner at BDO in an interview with Retail TouchPoints. It’s the data we don’t understand that will hurt us ,” said Brown.

Supplies 262

Supplies Retail Customer Data Technology 262

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Add “Recommendations for You” We’ve already talked about some email personalization techniques, and now it’s time to dig deeper. However, the ultimate goal is to convert readers into customers. It seems pointless, doesn’t it?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

APRIL 5, 2024

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has increased from small upstart retailers to big box stores and peers, so the ability for retailers to improve on their game is more necessary than ever.

Retail 312

Retail Games Multi-channel Leisure 312

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 273

Shopify Live Chat Customer Data Information 273

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. Customer data strategy : As we learn more about our customers – age, life stage, hobbies, etc. – Improving Online Conversions with 360º Images.

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Improvements Social Media Hobbies Outdoor 158

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MARCH 20, 2024

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 246

Retail Recommendation Outdoor Customer Data 246

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 279

POS Department Stores Payment Services Point of Sale 279

Retail TouchPoints

JULY 10, 2023

Retailers have a vast amount of data about customer shopping behavior and purchase history. Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Groove

SEPTEMBER 24, 2020

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations. Stamped.io.

Customer Data 219

Customer Data BigCommerce eCommerce Marketing Document 219

Retail TouchPoints

DECEMBER 1, 2020

Price Chopper Supermarkets will leverage the Manthan-RichRelevance customer data platform (CDP), purpose-built for customer-centric retail businesses, and its specialized recommendation engine to gain more detailed customer insights.

Marketing 200

Marketing Omnichannel Recommendation Customer Data 200

Optimizely

NOVEMBER 7, 2019

From the mash-up that results when you segment purchase stages with KPIs, you’ve now defined the customer lifecycle for your brand: Segment Customers to Exact Specifications. The hard part of segmenting your customers should be giving your business model the proper consideration, not getting the data you need.

Improvements 30

Improvements Channel Events Customer 30

Optimizely

JANUARY 16, 2018

You need to know as much as possible about your customers if you want to sell them your products, convert them into loyal customers, and inspire them to recommend you to friends and family. But where is your detailed customer data? You’ll also be able to: Identify the customer from their past interactions.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. “We recently saw a whole set of profit warnings — Target , Walmart , even Amazon. The Central Pillar of Profitability: CX.

Shipping Costs 323

Shipping Costs eCommerce Retail Merchant Services 323

Groove

AUGUST 19, 2024

When you integrate tools like Gorgias and Klaviyo , you’ll be able to rest assured that your customer data is consistently updated across various platforms, creating opportunities for more personalized customer interactions and efficient automations, which Klaviyo calls “Flows”.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. This allows businesses to respond quickly and effectively to the customer.

eCommerce 244

eCommerce Order Fulfillment Fulfillment Multi-channel 244