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Bloomreach CDP: A New Kind of eCommerce Marketing Customer Data Platform

Groove

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. Key Features of Bloomreach CDP As a customer data platform, Bloomreach’s first and most important task is gathering and compiling customer data.

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5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. 5 Customer Data Dangers. Did you know that 92.3%

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The Buyer’s Guide to Customer Data Platforms (CDPs)

Optimizely

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues? But instead of stressing out about making the right choice, it’s time to get informed.

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The Pros and Cons of a Customer Data Platform

Optimizely

So if you eat, sleep, and breathe the customer experience, why don’t you have better data and insights into your customer behavior? That’s exactly the promise of a customer data platform (CDP). Pro: Provides accurate data. In contrast, a customer data platform only relies on verified first-party data alone.

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Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail TouchPoints

Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6 million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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True Retail Intelligence: Why You Need to Be Market-Informed

Dynamic Action

Summary A market-informed perspective is essential for a contextualized understanding of your retail performance. By combining the market-informed lens with profit-aware and customer-centric lenses, retailers gain a holistic picture and can make informed, data-driven decisions. Your view must be market-informed.