Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation? Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 282

Small Business Retail Retail eCommerce Social Media 282

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 278

Customer Experience Improvements Customer Data Information 278

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. True omnichannel expertise means sharing customer data across online and offline touch points. Showcase your brand, reflect shopper values.

Events 277

Events Omnichannel Retail Workshop 277

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 269

Shopify Live Chat Customer Data Information 269

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue. revenue-per-send.

Customer Data 366

Customer Data B2C Subscription Channel 366

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Customer Profiles. See all customer and subscriber information within Klaviyo’s eCommerce CRM.

BigCommerce 287

BigCommerce Customer Data Social Media eCommerce 287

Retail TouchPoints

MAY 22, 2023

Tanger will use the Coniq platform to improve its ability to capture and leverage consumer transactional data, as well as providing tools that enable its retailers to improve offer personalization and increase customer engagement.

Customer 306

Customer Customer Experience Customer Data Improvements 306

Retail TouchPoints

MAY 29, 2024

In the point of sale (POS) space, three AI applications show particular promise: Headcount and Heat Mapping in Brick-and-Mortar Retail Insights from shopper behavior data are valuable – and financially impactful – to retailers. Businesses must work with software providers that help them manage data consent, privacy, and compliance.

POS 327

POS Merchant Services Point of Sale Department Stores 327

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Groove

APRIL 17, 2024

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By syncing customer information such as demographics, purchase history, and browsing behavior with Google Ads, this integration allows you to create personalized, targeted ads that are more likely to resonate with your audience.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

Retail TouchPoints

APRIL 17, 2024

By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

JULY 28, 2022

Virtual try-ons are likely to collect some information about a consumer’s hands or face, but exactly what constitutes a scan or record of hand or face geometry is far from a settled question. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. Keep customer data safe.

Retail 277

Retail Customer Data Information Consumer 277

Retail TouchPoints

MARCH 24, 2022

Through the new Ultimate Fit Experience, a Red Wing Certified Fit Specialist will help customers build a customized fit system (including boot, insole and socks), starting with a personal assessment of their work environment conditions and safety requirements. ”

Recommendation 277

Recommendation Technology Customer Data Information 277

Retail TouchPoints

NOVEMBER 29, 2024

Seamless in-app purchasing is great, but, in the end, it’s about making the sale and capturing as much information about a given customer as possible. Success with Social Commerce Depends on Data That brings us to data. That means less customer data coming to you.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 306

Recommendation Consumer Information Customer 306

Retail TouchPoints

JUNE 22, 2020

With CCPA requirements born out of a need for trust and data security, retailers will need pervasive policies and integrated technologies to ensure both for the consumers that hold the fate of their bottom line. This starts with a complete mapping or audit of customer data, to find out the end points of where it is collected, stored and used.

eCommerce 232

eCommerce Retail Technology Customer Data 232

Retail TouchPoints

FEBRUARY 26, 2024

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

Improvements 317

Improvements Payment Services Consumer Banking 317

Retail TouchPoints

FEBRUARY 27, 2024

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

Payment Services 278

Payment Services Retail POS Operations 278

Groove

AUGUST 19, 2024

Integrating your eCommerce tech stack is key for creating a smooth experience for both customers and employees. Benefits of The Gorgias Klaviyo Integration Integrating platforms allows you to upgrade the customer experience provided by your eCommerce store, as well as increase the efficiency of your in-house team.

Customer Data 195

Customer Data Customer Experience Information eCommerce 195

Retail TouchPoints

FEBRUARY 15, 2023

DTC brands are overwhelmed with data — transactional, customer and marketing — that enable them to better understand and personalize experiences for their customers. Building a data pipeline from scratch is expensive, time-consuming, and is the alternative that takes the longest to build and implement.

Customer Experience 277

Customer Experience Customer Shipping Costs Customer Data 277

Retail TouchPoints

DECEMBER 5, 2024

Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. It’s a lot harder than it sounds. Associate POS adoption depends on getting the user experience right.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

Social Media 324

Social Media Customer Data Shopify Management 324

Retail TouchPoints

JANUARY 5, 2023

An intricate data management strategy is essential to pulling off this consistency; at e.l.f. it’s enabled through a combination of a customer data platform (CDP) and a data lake that together collect and collate all available information about its customers. “We Putting the Data to Work.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

JULY 26, 2024

Key issues include inaccurate pricing, stock availability and delivery time information. For many B2B customers, just-in-time delivery of critical products is essential to maintain smooth production. Therefore, precise, up-to-date information is not just a preference but a necessity. Inaccurate information on delivery times.

B2B 261

B2B Payment Services Payments Shipping Costs 261

BigCommerce

MAY 1, 2018

Wired dives straight to the heart of the matter: “Modernity provides too many variables, but too little data per variable. So the spurious relationships grow much, much faster than real information. In other words: Big data may mean more information, but it also means more false information.”. Customer service.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Retail TouchPoints

JANUARY 6, 2021

The customer’s personal information is hidden, and sellers are limited in what they can talk about with the customer. They can’t send the customer emails or ask them to join a loyalty program; essentially, sellers can’t utilize customer data as they would with their own website.

Shipping Costs 290

Shipping Costs Customer Shopify Fulfillment 290

Groove

OCTOBER 11, 2024

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. Merchants benefit from unified customer profiles that combine email and SMS data.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

AUGUST 8, 2024

Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You Whether people are signing up for loyalty programs or [completing] a survey for an Amazon gift card, people are remarkably open to sharing their information.” You are either a lawyer or a liar.

Retail 290

Retail Payment Services Consumer Payments 290

Retail TouchPoints

NOVEMBER 14, 2022

AI-enabled forecasting can help minimize the risk of unexpected stockouts so that you can provide a better customer experience and meet the demands of your customers more effectively. This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Kissmetrics

MAY 10, 2021

The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. The only problem?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Ouai Utilizes Data to Deliver Product Recommendations.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

MARCH 20, 2024

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. This data gives marketing teams actionable insights to better understand and predict customers’ needs and behavior, therefore increasing customer satisfaction.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Retail TouchPoints

JULY 13, 2021

Tracking location data along with customer data can help stores better prepare for 2021. With near live views of demand, businesses are better able to understand what products are more likely to sell out and when — and are less reliant on big-picture holiday season data. Re-evaluating Supplier Data.

Travel 264

Travel Supplies Department Stores Shipping Costs 264

Retail TouchPoints

AUGUST 11, 2021

Among the many obstacles that retailers now face, data compliance and security continue to be a major challenge, especially given the high volumes of personally identifiable information (PII) and payment card information (PCI) that retailers process on a daily basis. An Introduction to PCI Compliance.

Payment Services 264

Payment Services Retail Electronics Information 264