article thumbnail

Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail TouchPoints

Neiman Marcus Group (NMG) said it recently learned personal information from as many as 4.6 million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020.

article thumbnail

5 Customer Data Management Dangers and how to Improve Your Overall Policy

Retail TouchPoints

of companies use data to collect information about customers and sales prospects? Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. 5 Customer Data Dangers. Did you know that 92.3%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Still, in a world where the amount of information that exists is endless, it can be difficult to know where to begin. Reward Your Most Loyal Customers. Invest in Technology Solutions.

article thumbnail

Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. True omnichannel expertise means sharing customer data across online and offline touch points. Showcase your brand, reflect shopper values.

Events 277
article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

article thumbnail

Text Message Marketing: The Best eCommerce Platforms and Services

Groove

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Personalization Options Customer data can help businesses tailor messages for better engagement. Merchants benefit from unified customer profiles that combine email and SMS data.

article thumbnail

Combating Brand Impersonation in the Digital Age

Retail TouchPoints

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. More tangibly, your business can also suffer financial and legal consequences if customer data is compromised in a breach.