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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But how do you go about getting it? Context matters.

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The Cybersecurity Impact of PCI DSS 4.0

Retail TouchPoints

Today, it seems cash is a thing of the past, with most shoppers leaning on credit cards or even mobile payment to complete transactions for both physical and online shopping. As threat actors set their sights on retailers who begin their journey to comply with PCI DSS 4.0, While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

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How Technology is Helping Retailers Through the Labor Shortage

Retail TouchPoints

According to queue management research, 75% of customers would not wait in a queue for more than five minutes, implying that slow service means lower sales. With card and mobile payments, mPOS is intended to increase business efficiency, resulting in increased profitability, shorter checkout and return lines.

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Why IT Security Matters For Retail Businesses  

RetailMinded

Do you ever think about how much personal information you give while shopping? As a customer, you expect them to keep that data safe. Imagine the fallout if bad actors breach your store’s defenses and steal customer data and records. As such, you need to step up your security game.

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You Just Experienced your First Chargeback. Now What?

Retail TouchPoints

These can all be categorized as customer service-type chargebacks. There are also fraudulent chargebacks, which come from two sources: From transactions that are made with stolen credit card information, when the true owner realizes their card details were stolen.

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The Future of Shopping: How to Create a Seamless Retail Experience That Drives Sales and Customer Loyalty

RETAIL MANAGEMENT SOFTWARE

Personalization and Customization Personalization is no longer a luxury; it’s an expectation. Customers appreciate tailored recommendations and experiences that reflect their individual preferences. Actionable Steps: Data Collection: Gather data on customer preferences, purchase history, and browsing behavior.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Data and Insights: Omnichannel retailing leverages customer data and insights to deliver personalized experiences, whereas multichannel retailing tends to analyze separately. This means ensuring consistent branding, messaging, and product information across platforms.