Retail TouchPoints

JANUARY 5, 2024

Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data. Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers.

Recommendation 306

Recommendation Consumer Information Customer 306

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 269

Shopify Live Chat Customer Data Information 269

BigCommerce

AUGUST 15, 2018

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. Data becomes stored in a variety of formats or is held captive by individual employees and systems. When a brand should invest in a PIM (product information management software).

Information 212

Information Management Merchant Services Multi-channel 212

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 263

Retail Games Information Technology 263

Retail TouchPoints

OCTOBER 16, 2024

Understanding AI Pricing Strategies Put simply, AI pricing uses algorithms to set optimal prices for products by analyzing vast amounts of data, identifying trends among the various factors impacting prices and basket composition.

Consumer 305

Consumer Retail Recommendation Customer Loyalty 305

Retail TouchPoints

MARCH 24, 2022

Through the new Ultimate Fit Experience, a Red Wing Certified Fit Specialist will help customers build a customized fit system (including boot, insole and socks), starting with a personal assessment of their work environment conditions and safety requirements. ”

Recommendation 277

Recommendation Technology Customer Data Information 277

Retail TouchPoints

MARCH 20, 2024

Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site. This data gives marketing teams actionable insights to better understand and predict customers’ needs and behavior, therefore increasing customer satisfaction.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

AUGUST 16, 2022

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. It is no secret that merchants must customize their personalization strategies to succeed.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

AUGUST 8, 2024

Read every single word and carefully consider whether these statements reflect your personal standards around privacy and data use?* *You In fact, you would likely need to be a Unabomber-style off-the-grid individual to not share at least some data points about yourself with governments, businesses and organizations. “The

Retail 290

Retail Payment Services Consumer Payments 290

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Perhaps more important than customer data, however, is a unified product record.

Live Chat 278

Live Chat Customer Experience eCommerce Recommendation 278

Retail TouchPoints

JUNE 5, 2024

AI ’ s Current Impact on Retail In many ways, AI enables ecommerce companies to understand customers more deeply, engage them intelligently, fulfill demand efficiently and modernize the shopping experience. But when it’s trained on the right data, AI shines. The end result? Raj De Datta serves as Co-founder and CEO of Bloomreach.

eCommerce 289

eCommerce Recommendation Customer Experience Technology 289

Retail TouchPoints

OCTOBER 22, 2024

Small businesses can stand out by focusing on individual customer needs — such as personalized product recommendations, flexible payment options and customized communication preferences. Enhance personalization: Use customer data to tailor interactions, ensuring each customer feels valued even as the business scales.

Payment Services 264

Payment Services Small Business Retail Recommendation Technology 264

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Profiles.

BigCommerce 288

BigCommerce Customer Data Social Media eCommerce 288

Retail TouchPoints

APRIL 17, 2024

By empowering search engines to not just index data but enrich it dynamically, retailers can retain customers on their platform. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

Social Media 311

Social Media B2C B2B Customer Data 311

Optimizely

JUNE 18, 2020

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Ouai Utilizes Data to Deliver Product Recommendations.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 282

Consumer Customer Loyalty Customer Experience Recommendation 282

Retail TouchPoints

SEPTEMBER 5, 2024

They’ve been leveraging AI for a number of years in the form of chatbots, product recommendation engines, self-checkouts and many other use cases. Predicting the impact of merchandising efforts on a granular level involves the modelling of tabular time-series data. But it’s not quite new to retailers.

Retail 312

Retail Reference Social Media Technology 312

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 279

Customer Retail Recommendation Fashion 279

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 290

Merchant Services Supplies Retail Customer Data 290

Retail TouchPoints

FEBRUARY 27, 2023

When we’re talking about the inventory buildup, it should be a strategic discounting/promotional strategy based on sophisticated customer data analytics,” said Ted Vaughan, Audit Office Managing Partner at BDO in an interview with Retail TouchPoints. It’s the data we don’t understand that will hurt us ,” said Brown.

Supplies 262

Supplies Retail Customer Data Technology 262

Retail TouchPoints

AUGUST 23, 2024

Are there data sets stored on vulnerable endpoint devices? This can put customers’ Payment Card Industry (PCI) or personal information (PI) data at risk of a breach and compliance violation. Restricting access to data at the endpoint is a crucial step in breach prevention. Is it read-only and encrypted?

Payment Services 317

Payment Services Retail Operations Management 317

Optimizely

JANUARY 28, 2020

Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. This is exactly why marketers need a customer data platform (CDP) that directly powers marketing. Take product recommendation emails. The same goes for data on which channels a prospect prefers.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

RTP blog

JANUARY 17, 2018

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. The advent of mobile and e-Commerce have fostered high expectations and retailers need to evolve to deliver on their brand promise.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

JUNE 10, 2024

The next level of first-party data marketing is using a customer data platform (CDP) or a marketing data warehouse to build audiences with data from different sources of tools and technology, such as a CRM, ERP, POS system and digital analytics, social media or email platforms.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

JANUARY 2, 2024

Cosmetics, which is using data to create personalized customer experiences, optimize their marketing and inform their product development — helping them stay ahead of the Gen Z curve. Retail companies should look to the opportunities of real-time customer data when considering their digital product strategy.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Groove

AUGUST 23, 2024

Getting a website visitor to share their contact information with your brand can be difficult, but once you have gained their trust you will want to keep them engaged. Some marketers feel that they should obtain a list by purchasing the contact information from a website that provides contact information without user consent.

eCommerce 195

eCommerce Information Mobile Marketing 195

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Looking for more spring ideas?

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

JULY 24, 2023

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. Apps are a great way to consolidate all brand information in one place for shoppers. Spamming” shoppers is a surefire way to lose customer respect and loyalty.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Gone are the days of blind purchases.

Social Media 278

Social Media Consumer Information Marketing 278

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

OCTOBER 5, 2021

For example, some techniques like customer recommendations may not work for everyone. Collect the Right Data. If you’re not collecting the right kinds of information , you won’t have a good starting point for personalization. By collecting information from readers on sign-up forms. Personalize language and images.

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 340

Retail Customer Experience Technology Customer Data 340

Optimizely

NOVEMBER 5, 2020

We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

UpSellIt

AUGUST 23, 2023

By implementing personalized targeting tactics, you can effectively combat cart abandonment by delivering customized messages and incentives that motivate customers to complete their purchase. When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction.

eCommerce 127

eCommerce Recommendation Omnichannel Customer Data 127