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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Your customers are on Amazon.

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Personalized Marketing Equals Better Marketing Results

Optimizely

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

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Segmenting Your Shoppers For Higher-Value Customer Acquisition

Optimizely

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

last year according to Internet Retailer. According to Internet Retailer, one brand facing this problem is Overstock, a business chiefly known for selling surplus merchandise from other ecommerce retailers at below-wholesale prices. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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Internet Retailing: European retailers change customer-centric strategies due to lessons learned

Dynamic Action

Patterson concludes: “Increasing retail returns and consumers’ expectation for free shipping offerings result in costly logistics advancements and shifted retail economics. The post Internet Retailing: European retailers change customer-centric strategies due to lessons learned appeared first on DynamicAction.

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6 Dos and Don’ts of Winback Campaigns

Optimizely

Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. The key is crafting a winback campaign that addresses your customers’ individual needs.

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The data dilemma - how can retailers avoid losing customer data to commence giants like Amazon

Retail Technology Review

As the landscape continues to shift, and Amazon profits continue to rise (with a 37% increase reported in its recent third quarter results) it’s never been more important for retailers to assess their Amazon strategy. By Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent.