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Email Marketing Management Explained: A Complete Guide for eCommerce

Groove

How you manage email campaigns, though, can make all the difference when it comes to results like open and conversion rates. In this complete guide to email marketing campaign management for eCommerce, we'll cover everything you need to know when creating and managing email campaigns that will deliver a high ROI.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels. This eliminates the need to manage each sales channel separately and instead allows you to integrate them into a single, centralized system.

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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

Leaving an information footprint everywhere we go in the online world, it’s those that can make sense of this data that get ahead of the competition. Peter Drucker, the father of modern business management, is attributed with an iconic quote: “If you can’t measure it, you can’t improve it.” Adapt your offerings. Marketers today use 9.4

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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. Tablets and mobile devices put customer data at employees’ fingertips, allowing them to provide a personal shopping experience while reducing wait times. IT teams today can (and should!)

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Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Groove

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality. It's about leveraging that data to its fullest potential.

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Text Message Marketing: The Best eCommerce Platforms and Services

Groove

Laws like TCPA and GDPR protect customer data and prevent businesses from invading messaging inboxes without permission. Key Features to Look for in Text Message Marketing Platforms To see what makes text messaging such an appealing way to reach customers, let’s consider a few key features. It also results in faster purchases.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. The global loyalty management market stood at $2.47 billion in 2019 and is projected to reach $10.02 billion by 2027, with a compound annual growth rate of 19.9%