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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy. Cart Preserver Technology 4.

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Zaius Begins Era of Service-Led Retail

Optimizely

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. During today’s event, Zaius will share the Service-led Retail story on stage at 2pm. . Need an assist?

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. This is best accomplished by investing heavily in first-party data.

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Better customer experience means targeting people, not buyers

GetElastic

The growing use of conversational commerce highlights how more businesses are meeting customers inthe moment to create a better experience. For example, enterprises are increasingly relying on chatbots, AI and emerging technology to assist customer enquiriesand sales. Consider how a customer engages with your brand today.

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Better customer experience means targeting people, not buyers

GetElastic

The growing use of conversational commerce highlights how more businesses are meeting customers inthe moment to create a better experience. For example, enterprises are increasingly relying on chatbots, AI and emerging technology to assist customer enquiriesand sales. Consider how a customer engages with your brand today.