Optimizely

MARCH 25, 2019

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. Assisting marketers at every turn.

Marketing 79

Marketing Customer Data B2C Demo 79

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Forrester eCommerce

SEPTEMBER 19, 2024

Forrester has published The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Given the heavy buyer and vendor interest in customer data platforms it evokes the obvious question “What took you so long?!” For context, consider the history […]

Customer Data 243

Customer Data Games B2C Customer 243

Forrester eCommerce

MARCH 26, 2024

Glassdoor sparked public ire after it covertly added users’ real names, jobs, and job titles to their previously anonymous profiles. While Glassdoor tried to reassure users that the move isn’t a big deal and that their reviews will remain anonymous, users are understandably unsettled by the company unmasking their identities.

Customer Data 397

Customer Data Customer Marketing 397

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The key is finding the right email marketing service.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

NOVEMBER 22, 2024

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. Additionally, retailers gain valuable insights into customer behavior, enabling effective marketing campaigns that attract new customers and re-engage lapsed ones.

Banking 277

Banking Travel Consumer Marketing 277

Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

Customer Data 290

Customer Data Customer Retail Consumer 290

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Showcase your brand, reflect shopper values.

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. If you regularly handle large amounts of customer data, know that things like inconsistent formatting and outdated data can cause serious issues in your business.

Customer Data 217

Customer Data Improvements Management Customer 217

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Vendor communication. Site security is also a concern.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales. This gives you the feel of a few different options.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Optimizely

FEBRUARY 5, 2021

Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” Now, let’s get to the heart of the matter. Far from it.

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

FEBRUARY 9, 2023

None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

FEBRUARY 10, 2023

Additional emails were sent to all Benefit customers on and after launch day. With further segmentation of our customer data through Bloomreach, we were able to offer VIPs and previous blush purchasers a separate email promoting the launch as well as a special offer,” described Raven. CTR is considered strong).

Events 301

Events Marketing Department Stores Customer Data 301

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Kissmetrics

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

Marketing 260

Marketing Games Shipping Costs PPC 260

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy.

Channel 179

Channel Customer Customer Data Operations 179

Forrester eCommerce

OCTOBER 7, 2024

As an analyst closely observing the martech landscape, I’ve seen CDPs become indispensable for marketers in APAC. My latest report, “The State Of Customer Data Platforms In Asia Pacific, 2024,” found: The popularity of CDP continues to grow in APAC.

Marketing 195

Marketing Customer Data Consumer Customer 195

Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

Marketing 279

Marketing Consumer Download Games 279

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Retail TouchPoints

MARCH 10, 2025

Every step of the way, he has provided the industry with timely and thought-provoking content, educating the market through works like Building the Customer Specific Retail Enterprise ; Customer Intelligence ; and Retail in the Age of I.

Retail 200

Retail Technology Customer Loyalty Books 200

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Customer 278

Customer Marketing Hobbies Channel 278

Retail TouchPoints

NOVEMBER 14, 2024

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations.

Retail 277

Retail Payment Services Consumer Management 277

Forrester eCommerce

FEBRUARY 3, 2020

Despite the excitement around leading-edge technologies like AI and big data, and the tremendous success of cloud vendors, Forrester’s latest forecast for the global tech market shows growth slowing to around 3% in 2020 and 2021.

Marketing 349

Marketing Technology Other Customer Data 349

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

NOVEMBER 21, 2024

In October, Beyond committed to invest $40 million in the struggling home goods retailer as part of a wide-reaching partnership that would combine The Container Store’s brick-and-mortar footprint with Beyond’s customer data platform, loyalty and payment programs.

Payments 278

Payments Payment Services Customer Data Operations 278

Forrester eCommerce

MAY 3, 2021

Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that.

Customer Data 322

Customer Data Customer Marketing Customer Experience 322

365 Retail

MARCH 29, 2025

Email marketing has been a cornerstone of digital marketing strategies for years, but in 2025, it is playing an even more crucial role in the retail industry. As consumer expectations evolve, businesses must leverage email marketing to deliver personalized and data-driven experiences that foster long-term relationships.

Marketing 59

Marketing Retail Mobile Recommendation 59

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Marketing. Survey Monkey.

Marketing 287

Marketing Multi-channel Social Media Channel 287