Retail TouchPoints

JULY 19, 2021

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. Will you provide a timestamp for the data? Strategic Counsel is Paramount.

Marketing 264

Marketing Retail Multi-channel Events 264

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Learn why CDP marketing is the future of commerce. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Optimizely

NOVEMBER 6, 2018

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

Food and Beverages 268

Food and Beverages eCommerce Marketing Social Media 268

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

MAY 24, 2024

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. Want to explore how unified commerce can bring your business to the next level?

Merchant Services 264

Merchant Services Shopify POS Multi-channel 264

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

Omnichannel 328

Omnichannel Multichannel Multi-channel Customer Retention 328

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Groove

APRIL 16, 2024

Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform. For one, Shopify is a hosted platform.

BigCommerce 277

BigCommerce Magento Multi-channel Shopify 277

Retail TouchPoints

MARCH 27, 2025

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. No problem.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 246

Multi-channel POS Customer Data Channel 246

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition? including CCPA.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

BigCommerce

MAY 1, 2018

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. The Benefits of Using Big Data in Ecommerce.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

Optimizely

AUGUST 7, 2018

The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer? What customer lifecycle data do I need?

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. That needs to change. The New Balance Sheet.

Customer 299

Customer B2C Multi-channel Omnichannel 299

BigCommerce

FEBRUARY 7, 2018

It’s time to empower your brand to focus on marketing and selling your goods, not on being technologists just trying to keep your site alive. Please list your top competitors and their respective market share. How do you import/export catalog & customer data? Are Tax & Shipping Estimates provided to Customers?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Optimizely

JUNE 18, 2020

With a rapidly growing market, competition is fiercer than ever. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more.

Beauty and Health 273

Beauty and Health Multi-channel Recommendation Customer Data 273

Retail TouchPoints

APRIL 5, 2024

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Retail 312

Retail Games Multi-channel Leisure 312

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. CRO & Data-Driven Optimizations. Email Marketing, Automation & AOV.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

OCTOBER 25, 2023

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

Multi-channel 317

Multi-channel Customer Experience Mobile Customer 317

Kissmetrics

DECEMBER 11, 2020

Mailchimp – Best for beginners MailerLite – Best free email autoresponder Klaviyo – Best for ecommerce GetResponse – Best for sales teams Moosend – Best for simple marketing automation. Effective email campaigns are based on putting things in front of customers that they actually want. Campaign Management.

Multi-channel 304

Multi-channel Webinar Customer Data Marketing 304

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Ecommerce Platforms

DECEMBER 6, 2022

The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. Email marketing software provides business leaders with the tools they need to engage potential customers, nurture prospects, and inspire repeat purchases. Pros: Multi-channel marketing capabilities.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

JANUARY 11, 2023

Shopify is ideal for this purpose as well because it has partners like Channelize.io, a plug-in that enables live shopping and video streams as well as multi-streaming of live shopping shows on Facebook, Twitch and YouTube, which makes it really easy to get this strategy off the ground.

Social Media 279

Social Media Multi-channel Customer Loyalty Shopify 279

Retail TouchPoints

JULY 18, 2024

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. We all run very lean, and each store has limited resources,” said Shirley Gao, CIO of Pacsun, speaking at the 2024 Manhattan Momentum conference.

Customer Experience 278

Customer Experience Customer Retail Workshop 278

BigCommerce

JANUARY 23, 2018

Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. The #1 rule?

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Sailthru

FEBRUARY 5, 2020

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. Raise does this well, using a long-term multi-channel approach. But how do you go about getting it?

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

MAY 5, 2021

In retail markets where the customer experience is perceived at the same or greater importance of the underlying products and services, a lack of differentiation can rapidly undermine brand value. CRM systems) and enabling customers to switch to a live video call as part of a single seamless experience.

Multi-channel 260

Multi-channel Retail Technology Customer Experience 260

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). A retail media network is the actual platform that retailers put in place to do this.

Retail 298

Retail Social Media Multi-channel Channel 298

BigCommerce

APRIL 24, 2018

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Brands can get to market materially faster with SaaS and CaaS, in an average of 55 days. Let’s take a look at each of these.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Retail TouchPoints

DECEMBER 16, 2022

mPOS solutions provide real-time analytics and customer data. Retailers can gain a better understanding of their operations at any point in time by connecting all in-store and ecommerce channels. Amber Hovious is VP of Marketing and Partnerships at Teamwork Commerce. Streamline Workflow to Optimize Service.

Technology 278

Technology Payment Services Retail POS 278

Retail TouchPoints

JULY 13, 2023

Compliance is how companies can easily onboard new customers and grow faster, as well as navigate through red tape to get into new markets with ready-to-go products and services. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

Merchant Services 246

Merchant Services Payment Services Payments Banking 246

Ecommerce Platforms

JUNE 3, 2019

Going by the wide range of email marketing services on the web today, selecting the perfect one for your email campaigns is no walk in the park. One interesting thing you’ll notice, for starters, is that various email marketing services offer pretty much the same range of features. 10 of the Best Email Marketing Platforms. ??

Marketing 187

Marketing Social Media Subscription Multi-channel 187