Retail TouchPoints

OCTOBER 24, 2024

Beyond’s New Strategy: ‘Affinity and Data Monetization’ Perhaps more so than the fairly substantial layoffs, Robinson’s departure is an indicator of the direction Executive Chairman Marcus Lemonis is taking the company , in that the “product” is clearly going through a dramatic shift.

Marketing 263

Marketing Reference Improvements Customer Data 263

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

NOVEMBER 29, 2024

for every $1 spent on influencer marketing, one study found. Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you. influencer).

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Groove

AUGUST 30, 2023

To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. Built to centralize and clean data for marketing and analysis, the data itself was only useful on other platforms.

Customer Data 275

Customer Data Customer Multi-channel Management 275

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

As businesses focus on attracting new customers, it’s equally crucial to invest in keeping existing ones. Retaining customers not only ensures consistent revenue but also fosters brand loyalty and advocacy. Personalized Customer Experiences Customers today expect a personalized shopping experience.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Groove

JULY 31, 2024

Marketers and other eCommerce professionals are always on the lookout for new ways to work more efficiently and effectively, and a customer data platform (CDP) is one potential solution. We’ve put together an overview of what the platform has to offer so you can see how it would fit in with your eCommerce marketing strategy.

Customer Data 195

Customer Data eCommerce Marketing eCommerce Customer 195

Retail TouchPoints

NOVEMBER 14, 2024

For retailers and consumer businesses, a surge in data breaches presents difficult challenges. From ecommerce, logistics and digital marketing, these sectors are heavily reliant on data for their day-to-day operations. Unmanaged data sources and unencrypted data, including data in AI workloads, further exacerbate the risk.

Retail 277

Retail Payment Services Consumer Management 277

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Supplier cybersecurity. Vendor communication.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 Enter artificial intelligence (AI). billion in 2021 to $31.18 billion in 2028.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales. This gives you the feel of a few different options.

eCommerce 332

eCommerce Marketing Merchant Services Demo 332

Retail TouchPoints

MAY 8, 2024

Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. Pitié: Visits have never been so valuable.

Merchant Services 277

Merchant Services eCommerce Channel Mobile 277

Retail TouchPoints

AUGUST 10, 2022

As we head into the peak of the season, retailers should review their disaster avoidance strategies as they seek to protect critical equipment and prevent downtime. Thankfully, as retailers have shifted to more digital strategies, the hardware and software tools to protect equipment have evolved to keep pace. The Impact of Downtime.

Small Business Retail 304

Small Business Retail Retail Telecommunications Events 304

Retail TouchPoints

JUNE 10, 2024

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers.

Marketing 299

Marketing Customer Social Media POS 299

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

MARCH 4, 2025

Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy.

Channel 179

Channel Customer Customer Data Operations 179

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 345

B2C Customer Experience Technology Marketing 345

Optimizely

NOVEMBER 1, 2018

If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. If you want customers to choose your brand, then you need to use content to power your marketing efforts and convince people that your product is the best. The post Long B2C Sales Cycle?

B2C 354

B2C Marketing B2B Article 354

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 337

Customer Data Improvements eCommerce eCommerce Marketing 337

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing?

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

FEBRUARY 10, 2023

The overall strategy was really driven by awareness — making sure current customers knew about the launch and also getting it in front of new customers,” said Raven. Driving customers to our launch wait list was central to that strategy. Additional emails were sent to all Benefit customers on and after launch day.

Events 301

Events Marketing Department Stores Customer Data 301

Retail TouchPoints

JANUARY 2, 2024

The real opportunity lies in using your digital product strategy as a way of improving the customer experience (CX) and finding new growth opportunities. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming.

Improvements 282

Improvements Retail Mobile Customer Experience 282

Retail TouchPoints

NOVEMBER 10, 2020

Using a customer experience automation solution to collect and analyze customer data as a way to predict likely returns based on the order’s characteristics (multiple sizes of the same black dress, for example) can also help you to plan and predict return volume.

Retail 290

Retail Shipping Costs Fulfillment Shipping 290

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. retailers accounted for 62% of such incidents globally.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? usually by texting the word "STOP.".

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

AUGUST 30, 2023

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features. She can be reached at kathy.kimple@osf.digital.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

JULY 15, 2024

Achieving this level of personalization and marketing effectiveness is difficult given the range of Fender’s channels and customer touch points. Evolving from Channel-Specific to Customer-First Marketing Fender has the advantage of being a well-known, respected and trusted brand; that itself is a powerful marketing lever.

Customer 278

Customer Marketing Hobbies Channel 278

Retail TouchPoints

DECEMBER 25, 2024

This article will touch on the impact in-store and online returns make to retailers and will provide recommended strategies to offset the surge in returns this holiday season. Retailers that have tried to prevent these behaviors have begun implementing strategies to account for frequent and fraudulent returns.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

Social Media 336

Social Media Customer Data Shopify Management 336

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Last year the top priority was engaging customers in real time. since the 2019 State of Marketing report. “It

Webinar 289

Webinar Consumer Payments Marketing 289

FastSpring

OCTOBER 11, 2024

Here are the questions we sought to answer by analyzing anonymized subscription data for transactions across various Asian countries (excluding broader “APAC” regions like Australia, New Zealand, and Indonesia): How do customers in Asia’s growing markets prefer to manage their SaaS subscriptions?

Subscription 158

Subscription Merchant Services Payment Services Demo 158

Retail TouchPoints

FEBRUARY 12, 2025

By embracing ASPM and addressing the complexities of their application environments, retailers can dramatically improve their security posture, protect customer data and ensure business continuity in the face of evolving threats.

Retail 277

Retail Technology Supplies Operations 277

Optimizely

NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. These numbers are compelling, so why are more marketers not already doing this? in revenue-per-send.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

Retail 354

Retail Social Media Technology Events 354

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195