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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Integrate Systems for Multi-channel Selling.

B2B 251
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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

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Are You a True Data-Driven B2C Marketer?

Optimizely

In your next marketing team meeting, you share the conversion rates with your boss. You stare open-mouthed with absolutely no idea of the answer and walk out of the meeting feeling deflated. Are you really a data-driven B2C marketer? How many converted into long-term customers? Great work”, she says.

B2C 247
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits.

eCommerce 139
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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

However, that’s not to say that big data can’t still be an essential tool in your arsenal as your grow your ecommerce channel. The key to wielding big data in such a way as to make it work for you demands you focus on two things: Your circle of competence. Multi-Warehouse Orchestration. Not all data points matter.

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What Is Gorgias Chat? Helpdesk, Support, & Pricing

Groove

Gorgias Chat as a Helpdesk Solution Gorgias Helpdesk works to provide your support team and customers with more than just a live chat tool—it’s a one-stop-shop helpdesk solution that integrates with Shopify, Magento, and BigCommerce. Key features include real-time chat monitoring, easy access to customer data, and automated ticket creation.

Live Chat 195
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How CDP Marketing Powers Your Brand

Optimizely

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. But how do you create that experience?

Marketing 195