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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

This type of one-to-one proactive outreach about highly relevant topics is effective in driving return visits and sales of high-margin full-price items. Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue.

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Why Secure, Reliable Connectivity is Mission-Critical for Retailers

Retail TouchPoints

However, these innovations depend on reliable, high-speed connectivity to function seamlessly, helping to provide a smooth and immersive experience for customers. Point-of-sale systems, inventory management and back office operations all rely on high-speed, stable connectivity, and multi-access broadband can be the answer here.

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Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

But as an emerging technology, few off-the-shelf AI products are available for specific use cases, which means businesses need to decide where they’ll focus their resources and their budgets to develop solutions to meet their needs and produce value.

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Inside JCPenney’s Transformation: A Data-Driven Vision and Future-Ready Tech Stack

Retail TouchPoints

The retailer is in the midst of rolling out new next-generation store technology, including new point-of-sale (POS) hardware and software, as well as upgrading its stores’ WiFi and network bandwidth. We determined that customer touch points were where we needed to invest.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. 3 Steps for Inspiring Customers to Stay Engaged. Your loyalty program benefits should constantly evolve alongside customers’ needs and desires.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

To create a genuine relationship between the brands and their customers, the companies have employed customer service strategies similar to the Apple store and other upscale brands, Del Fante explained. Our budtenders meet and walk with customers, populating their order on a tablet before heading to the cash desk for checkout.”

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

“We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”. Greater Emphasis On DTC Provides Deeper Customer Insights. We’ve got the right tools to meet customer and market needs, whatever they may be.”. It’s really a holistic approach,” she said.