Optimizely

FEBRUARY 5, 2021

You can go for shock value, humor, sappiness, or taking a political stance (not recommended). If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. Super Bowl ads are a marketer’s playground. The possibilities are endless. Marketing during the Super Bowl.

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 322

Retail Customer Experience Technology Customer Data 322

Retail TouchPoints

AUGUST 5, 2024

Additionally, conversational commerce can be a sophisticated virtual assistant engine that combines voice prompts and on-screen filtering to guide users through the buying process and offer robust, personalized recommendation options. Many leading LLM platforms can be tailored to meet a brand’s specific business needs.

Live Chat 255

Live Chat Customer Experience eCommerce Recommendation 255

Optimizely

JANUARY 28, 2020

With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results. Take product recommendation emails.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Sailthru

FEBRUARY 5, 2020

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But before getting to know someone, you do have to meet them first.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Kissmetrics

DECEMBER 11, 2020

Effective email campaigns are based on putting things in front of customers that they actually want. The richer your customer data, the easier it will be to use email segmentation to increase your conversion rate. These products make it easy to track customers, analyze behavior, and revise your campaign strategies accordingly.

Multi-channel 304

Multi-channel Webinar Customer Data Marketing 304

Retail TouchPoints

OCTOBER 22, 2024

Small businesses can stand out by focusing on individual customer needs — such as personalized product recommendations, flexible payment options and customized communication preferences. Enhance personalization: Use customer data to tailor interactions, ensuring each customer feels valued even as the business scales.

Payment Services 243

Payment Services Small Business Retail Recommendation Customer Experience 243

Retail TouchPoints

JULY 9, 2024

JCPenney CIO Sharmeelee Bala revealed the critical role that the retailer’s valuable customer data will continue to play in its turnaround, which is only appropriate since “the lens we have maniacally focused on is the customer and the customer experience,” she said in an interview with Retail TouchPoints.

POS 272

POS Department Stores Payment Services Point of Sale 272

Retail TouchPoints

NOVEMBER 28, 2024

How can retailers update their payments systems to meet rapidly changing consumer behavior during peak demand? During the competitive holiday season, personalized recommendations can significantly enhance customer satisfaction and encourage repeat business. Enhanced security and fraud prevention for customers.

Payment Services 272

Payment Services Payments Merchant Services Omnichannel 272

Groove

MAY 3, 2018

With intelligent site search, visual merchandising, product recommendations and product finders, eCommerce companies can drive revenue through helpful shopping experiences. The SearchSpring app is available through the BigCommerce App Store and pricing is customized based on your store's individual needs. eCommerce Email – Klaviyo.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Optimizely

JANUARY 29, 2019

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. A Customer Data Platform is defined as a marketer-managed system that unifies known customer data and is also accessible to other systems.

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Kissmetrics

SEPTEMBER 14, 2020

Just like Amazon, when users start using Google Shopping for purchases, they’ll begin seeing personalized recommendations across platforms. That last one is optional, but Google recommends running promotions to attract more customers. Google recommends you don’t ship anything until the status changes to “Pending Shipment.”

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Retail TouchPoints

FEBRUARY 18, 2021

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. Consumers also have the flexibility to book virtual appointments with local stores. 4 Keys to Success.

Retail 282

Retail Beauty and Health Books Omnichannel 282

Retail TouchPoints

DECEMBER 23, 2022

During challenging economic times, retailers’ natural inclination is to slash prices; however, brands must fight the urge to use discounting as a customer acquisition, conversion and retention strategy, which decreases margins in the process. Yes, this might require that retailers rethink and upgrade parts of their technology stack.

eCommerce 216

eCommerce Shipping Costs Retail Recommendation 216

Groove

JULY 31, 2024

Using both semantic and vector search technologies , Loomi helps your customers find exactly what they’re looking for. Loomi’s machine learning model works to predict customer purchase behavior, providing your team with valuable insights on how you can best meet customer needs.

Search Marketing 195

Search Marketing Marketing Social Media eCommerce 195

Kissmetrics

SEPTEMBER 14, 2020

Before diving into my top recommendations, let’s talk about these different types and what they mean. So, all of the recommendations on this list fall under this category. Analytical CRMs help businesses gather, analyze, and leverage data collected from their customers. Operational. Analytical. Collaborative.

Small Business Retail 310

Small Business Retail Document Operations Management 310

Retail TouchPoints

JUNE 18, 2024

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Collecting Your Own Data Brands are likely already collecting their own data in some way from their websites or apps.

Retail 226

Retail Games Information Technology 226

Retail TouchPoints

NOVEMBER 6, 2023

AI also can supercharge product discovery by leveraging customer data from a variety of sources, such as browsing history, trending products, geolocation and more, to deliver the ideal products and going from search to buy in less time. Over his 10-year career in commerce, he has advised some of the largest brands in the world.

Omnichannel 294

Omnichannel Social Media Channel Mobile 294

Retail TouchPoints

JULY 24, 2023

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data. Yet subject lines are just the beginning.

Small Business Retail 223

Small Business Retail Marketing Retail Social Media 223

Retail TouchPoints

MARCH 12, 2021

The elements of Retail 3.0 — marketing personalization, contextual relevancy and customer data-fueled brand-retailer collaboration — have largely become part of our reality. There’s a key insight here: the importance of models and the availability of data.

Retail 258

Retail Technology Customer Data Books 258

Retail TouchPoints

MAY 3, 2023

Lawson’s nationwide operations demanded flexible and agile responses to meet customers’ changing demands. This translates into using purchase history and customer base membership information to drive marketing campaigns. As we all know, in marketing, the main goal is to know the customer. “By

POS 232

POS Customer Experience Customer Technology 232

Retail TouchPoints

DECEMBER 2, 2020

The solution lies in retailers and brands upping their personalization game through customer data. The more they know about their customers, the more they can provide additional and recommended products on their digital sites and apps. The solution all starts with data.

Payments 193

Payments Recommendation Payment Services Customer Data 193

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 262

Social Media Consumer Information Marketing 262

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? Show your customers you’re thinking of them and that you’re devoting the time to meet their needs. But what does it all mean? Direct Mail Use Cases.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Kissmetrics

JANUARY 6, 2021

No small business wants to spend resources migrating their customer data while they’re trying to grow. Will it provide teams with real-time customer insights ? Look for tools that make entire customer histories available no matter where users are working (inbox, chat, phone, etc.) Will it help teams meet their goals ?

Payment Services 313

Payment Services B2B Information Management 313

Retail TouchPoints

JULY 5, 2022

Nearly four in 10 ( 37% ) of retail decision-makers said their ecommerce business is not meeting profitability targets in the Publicis Sapient/Salesforce survey, which was conducted in partnership with Ipsos. There’s a lot of data and analytics and AI behind great online grocery, and that’s hard.

Shipping Costs 285

Shipping Costs eCommerce Retail Merchant Services 285

BigCommerce

JANUARY 23, 2018

The SaaS vendor’s roadmap is also usually driven by demand from their customers, so you’re pooling requirements across multiple segments of the industry. This leads to a robust product feature roadmap, which meets and often exceeds the requirements of most clients. REMEMBER TO ACCOUNT FOR DATA MIGRATION. Product catalogues.

Payment Services 362

Payment Services eCommerce BigCommerce eCommerce Platforms 362

Retail TouchPoints

DECEMBER 13, 2021

For example, Albertsons is leveraging Google Maps capabilities to enable omni-shopping services that put Albertsons closer to the customer and offer a service that connects you back to their store. We have customers like IKEA and Sephora using that. And this is an example of where Cloud scales to meet your needs.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Retail TouchPoints

FEBRUARY 23, 2022

In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. But what if associates had the power to send last-minute product recommendations before bringing an order out? These are low-hanging fruit opportunities for monetization.

Fulfillment 263

Fulfillment Vend Operations Technology 263

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Data Customer Retention Omnichannel 134

Kissmetrics

MARCH 23, 2018

This might mean that you focus on curating products that meet customer demands rather than trying to be ultra-competitive on product pricing. Studies show that after customer experience, the second biggest reason a customer will ditch your brand is dissatisfaction with the product itself.

eCommerce 210

eCommerce Shipping Costs Subscription Payment Services 210

Optimizely

JUNE 28, 2018

Average order value (AOV) – Tracks the average dollar amount spent each time a customer places an order; calculated by dividing the total number of sales revenue by the total number of order. Email service provider (ESP) – Software used by companies to manage their email marketing efforts.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Optimizely

JUNE 12, 2020

Here are two recommendations that require a simple integration between your product catalog, your Ecommerce platform, and your marketing platform: Assume they weren’t totally convinced of the product’s benefits. These final campaigns can only be achieved if you’re using an Activated Customer Data Platform.

Customer Data 195

Customer Data eCommerce Customer Presentation 195

BigCommerce

MAY 1, 2018

This is a native integration so I can see customers’ order data as well.” –– Reamaze Customer Review. Fast-scaling businesses use metrics dashboards to guide their meetings and decision making – taking gut preference out of the process in favor of data driven results. . Not all data points matter.

Payment Services 412

Payment Services Merchant Services Improvements eCommerce 412

BigCommerce

FEBRUARY 2, 2018

However, you need to be strategic about helping customers find your products. We also recommend reading The Definitive Guide to Selling on Amazon for more ideas to help you start selling on Amazon. Meet the 10 Most Innovative Ecommerce Brands of 2016. Protecting Customer Data. Retaining Customers With Marketing.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Shipping Costs 419

Kissmetrics

APRIL 20, 2021

Sometimes customers may wish to quickly return a product because it did not meet their expectations. Thanks to the latest advanced technologies, you can leverage customer data platforms to get real-time profiles of shoppers. A profile may include their wish lists, purchase history, birthdays, or product recommendations.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Fabric

MARCH 19, 2024

To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences. The C2 Accelerator is a must-have for modern retailers The C2 Accelerator offers retailers all the tools and capabilities they need to enhance customer experiences and streamline operations.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130