Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. So for us it’s really about getting the right products to her at the right time.”

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Wiser

JANUARY 30, 2025

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. With tools like real-time data insights and omnichannel solutions, businesses can foster loyalty and long-term success.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

Omnichannel 52

Omnichannel POS Retail Mobile 52

Retail TouchPoints

AUGUST 31, 2022

Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Melissa Minkow, Director, Retail Strategy, CI&T : “Though ecommerce and mobile commerce sales will continue to grow, brick-and-mortar will still play a key role in holiday, especially when it comes to omnichannel strategy.

Omnichannel 289

Omnichannel Toys Shipping Costs Mobile 289

Retail TouchPoints

SEPTEMBER 20, 2022

Invest in First-Party Data. Apple’s ad policy changes are already impacting spend on social media and mobile. This is best accomplished by investing heavily in first-party data. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 271

Outdoor Payment Services Omnichannel Customer Data 271

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S.,

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Ecommerce Platforms

MARCH 14, 2022

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

POS 197

POS Payment Services Mobile Payments 197

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

Omnichannel 290

Omnichannel Customer Data Mobile Recommendation 290

Retail TouchPoints

OCTOBER 8, 2020

GameStop has entered a partnership with Microsoft to enhance its backend and in-store solutions, empower associates with mobile devices and offer shoppers the Xbox All Access pass. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

Shipping Costs 264

Shipping Costs Retail Omnichannel Supplies 264

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 107

Omnichannel Multichannel Payment Services Retail 107

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 246

Multi-channel POS Customer Data Mobile 246

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Barry noted that Best Buy’s wealth of first-party customer data gives it an advantage in its personalization efforts, particularly with its mobile app. “We

POS 278

POS Omnichannel Mobile Improvements 278

Kissmetrics

NOVEMBER 29, 2020

If you see something billed as omnichannel, it should cover: Phone VoIP Email SMS Chat Social Video. Ensure that whatever product you choose will let customers interact seamlessly with agents across all supported company channels. Mobile device routing : Allows calls to be routed to mobile devices.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

Retail TouchPoints

JUNE 30, 2022

Retail enterprises that excel at delivering personalized and meaningful experiences tend to be laser-focused on supporting not only their customers but also their customer-facing teams with better omnichannel communications tools. More online orders mean higher return rates, and thus more customer interactions.

Omnichannel 264

Omnichannel Customer Experience Channel Technology 264

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Easily track mobile performance, overall ROI, and more.

Social Media 336

Social Media Customer Data Shopify Management 336

Retail TouchPoints

JUNE 11, 2021

Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

Payment Services 248

Payment Services Payments Retail Sporting Goods 248

RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2024

Simplify Returns and Transfers: If a product is out of stock at one location, a centralized system can facilitate inter-store transfers or online fulfillment, ensuring a seamless customer experience. Streamlined Customer Relationship Management (CRM) A centralized database is a game-changer for customer relationship management (CRM).

eCommerce Platforms 111

eCommerce Platforms Multi-channel Retail eCommerce 111

Retail TouchPoints

AUGUST 30, 2023

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

NOVEMBER 23, 2021

Also, because of the proliferation of mobile and social, it’s incredibly simple for brands to have 1:1 conversations with consumers, meaning — in theory — less can be spent on marketing. Establish rigor in your data collection process. Build a foundation of connected consumer data.

Retail 279

Retail Mobile Consumer Omnichannel 279

Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

eCommerce 279

eCommerce Omnichannel Fulfillment Order Fulfillment 279

Retail TouchPoints

SEPTEMBER 20, 2024

Enhance Ad Placement and Personalization with Data and AI To stand out among the competition, retailers must showcase how they can leverage a wealth of first-party customer data to provide detailed information about customer segments that are interested in CPGs’ products and their specific preferences.

Retail 278

Retail Workshop Social Media Omnichannel 278

Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Space is at a premium on mobile devices, and each option takes up precious pixels. “We Managing numerous payment options brings data into play.

Mobile 147

Mobile Payment Services Retail eCommerce 147

BigCommerce

FEBRUARY 7, 2018

How much of the design customizations can be done in a local development environment vs in-browser editing? Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? How do you import/export catalog & customer data? Customer Service Questions. SEO + SEM Questions.

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

OCTOBER 26, 2017

It’s not because your customers are purposely trying to confuse you. Your loyal customers are likely to browse your site on their mobile phone, open an email in another browser, click a targeted ad on their work computer, and then make a purchase on their home laptop. Resolve customer identity.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

AUGUST 21, 2017

The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Mobile purchasing is on the rise. “We We are getting more and more traffic on mobile. Now the customers are the influencers.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264

Retail Customer Data Channel Mobile 264

Optimizely

APRIL 28, 2017

Compared to other customer segments who were either engaging only minimally or not at all, this group of shoppers was already showing signs of interest in Overstock and didn’t need much more than a gentle push towards purchase.

Omnichannel 170

Omnichannel Internet Retail Channel eCommerce 170

BigCommerce

DECEMBER 20, 2017

Community Building, Customer Engagement & CRM. Mobile Optimization. CRO & Data-Driven Optimizations. Now, brands must look to new tactics to make their customer experience a differentiator. Those data points can include: Search Queries: Recommend products based on a customer’s search terms.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419