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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Integrate Systems for Multi-channel Selling.

B2B 251
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Why Retailers Need a Centralized Database for Business Efficiency and Growth

RETAIL MANAGEMENT SOFTWARE

A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently. A centralized database is a system where all of a company’s data is stored in one location, accessible to all departments and retail locations in real time.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

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Retail’s AI Evolution: From Chatbots to Personal Shopping Concierges

Retail TouchPoints

Your own digital sidekick that initiates returns , arranges replacements and keeps you updated through your favorite communication channel. One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. No problem.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more. Ouai Utilizes Data to Deliver Product Recommendations.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.