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Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re For us to think very uniquely about each customer, their need, their journey, and then deliver that journey to them [in the time they want], we’ve got to be very disciplined.
Customer Relationship Management: A solid POS system should help you manage your customerdata accordingly, as well as boost sales through promotions. A few of the basic features you should look out for include customer profiles, gift cards, email marketing, discounts, etc. And that’s just the tip of the iceberg.
Look for POS systems that offer comprehensive reporting features, including daily sales summaries, product performance analysis, and customer purchase trends. Multi-Channel Integration: If your pet store sells online as well as in-store, integration with e-commerce platforms is essential.
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