Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

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Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

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Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. said Hawkins.

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Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

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Optimizely

JULY 22, 2020

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer.

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Retail TouchPoints

DECEMBER 5, 2024

Associates have to be omnichannel fulfillment specialists. Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Excellent brand ambassadors are like traffic magnets.

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Retail TouchPoints

FEBRUARY 9, 2023

Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer. That is information and data that my team populates, checks and cross-references, and that is also the same data set that then fuels the online experience as well.”

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Wiser

JANUARY 30, 2025

Using customer data, brands and retailers can offer tailored recommendations and promotions that resonate with individual shoppers. Encouraging satisfied customers to leave reviews and showcasing them prominently across online and in-store platforms builds trust.

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iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

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Retail TouchPoints

SEPTEMBER 20, 2022

This is best accomplished by investing heavily in first-party data. Brands need to assess what kinds of customer data they have access to, what kinds of data might be missing, and what needs to happen to unite data sources across the enterprise.

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Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels. Blueshift’s SmartHub CDP aims to merge the benefits of both CDPs and campaign management platforms.

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Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

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Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

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ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

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eCommerce Omnichannel Comparison Shopping Recommendation 302

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

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Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

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RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Personalization can take many forms, from customized product recommendations to special offers based on past purchase behavior. How to Implement: Use customer data to send personalized emails or offers, such as birthday discounts or promotions, based on their purchase history.

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Retail TouchPoints

JANUARY 11, 2021

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack.

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UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

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Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

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Retail TouchPoints

AUGUST 31, 2022

Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Melissa Minkow, Director, Retail Strategy, CI&T : “Though ecommerce and mobile commerce sales will continue to grow, brick-and-mortar will still play a key role in holiday, especially when it comes to omnichannel strategy.

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Retail TouchPoints

FEBRUARY 8, 2022

“One of the key pillars for our awareness goals is to partner with like-minded brands and businesses to get product exposure in front of a new set of customers,” explained INBLOOM Co-founder and CEO Tushar Adya in an interview with Retail TouchPoints. Harnessing the Collective Power of Customer Data.

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Retail TouchPoints

OCTOBER 8, 2020

As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

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Retail TouchPoints

OCTOBER 27, 2022

. “Receiving the medical support pets need throughout their lives is critical for both pets and their families,” said Jenny Wolski, SVP of Omnichannel Customer Experience at Petco in a statement. ” Pet healthcare has been a focal point of Petco’s growth strategy.

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Supplies Omnichannel Customer Data Customer Experience 274

Retail TouchPoints

JULY 18, 2024

Additionally, the fact that so many customers are conducting research on their own devices while in-store “creates a barrier,” he added, noting that customers may feel that the store’s CX “is worse than what I get on my phone.” The company was able to put that into practice with its deployment of Manhattan solutions at Reebok in 2023.

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Retail TouchPoints

JANUARY 4, 2022

Best Buy Ads will be available for partner brands and services looking to reach customers both on Best Buy’s own channels and through external sites. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits. “We

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Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

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Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

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Retail TouchPoints

JULY 9, 2020

Comm100 , a digital customer engagement solution provider, has launched Comm100 X, its second-generation omnichannel platform. The platform seeks to eliminate blind spots and siloed channels by providing a 360-degree view of each customer’s conversation history across all channels, enhanced by customer data from other systems.

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Retail TouchPoints

MARCH 10, 2025

I drew on some of my experiences as a retailer, focusing on loyalty and using customer data, Hawkins said in an interview with Retail TouchPoints. After all, as the CEO of the Center for Advancing Retail & Technology , he has seen his fair share of retailers struggling to keep up with the industrys rapid pace of change.

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Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

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Social Media Customer Data Shopify Management 336

Retail TouchPoints

DECEMBER 13, 2021

A second bucket is [focused on creating] customer-centric, data-driven organizations: building out customer data platforms (CDPs) for personalization and improved demand forecasting; how to take in more signals and get to better forecasts and have less stockouts.

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Retail TouchPoints

AUGUST 13, 2021

The division will enable each ecommerce arm to focus on strategies aimed at ecommerce growth, which can be significantly different compared to what a brick-and-mortar retailer needs to succeed, without sacrificing omnichannel capabilities.

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Retail TouchPoints

DECEMBER 2, 2020

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

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