Retail TouchPoints

SEPTEMBER 20, 2022

Regardless of their exploration of channels like direct mail, brands need to prepare for this inevitability and modernize their marketing operations. This is best accomplished by investing heavily in first-party data.

Omnichannel 259

Omnichannel Marketing Social Media Channel 259

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 236

B2B eCommerce BigCommerce Omnichannel 236

Retail TouchPoints

FEBRUARY 9, 2023

Instead, the company is drawing on the expertise of representatives from almost every part of the business — store operations, customer service, category management, digital and IT and the product team — and diving into the “mind state” of their customers. “It’s As such, much of the company’s marketing is low-funnel. “We’ve

Customer Data 196

Customer Data Customer Omnichannel Electronics 196

Retail TouchPoints

AUGUST 13, 2021

The new operating model will help each organization focus on their biggest growth opportunities while still working together to provide a seamless customer experience across both channels. Going forward, the ecommerce business will become “The Bay,” while the banner’s 86 stores will continue operating as Hudson’s Bay.

eCommerce 293

eCommerce Operations Customer Experience Omnichannel 293

Retail TouchPoints

JULY 18, 2024

Associate apps also need to reflect operating conditions on the ground. For example, if your stores don’t have reliable network connections, it’s a good idea to seek out technology that operates in offline mode with no loss of efficiency. Ideally, these apps also should contribute to a better in-store shopper experience.

Customer Experience 248

Customer Experience Customer Retail Workshop 248

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. Additionally, customers on the free plan get 150 free monthly MMS/SMS credits.

Social Media 315

Social Media Customer Data Shopify Management 315

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Retail TouchPoints

SEPTEMBER 14, 2022

Select Burton , GANNI , Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore , a modular, mobile-first omnichannel cloud platform for retailers. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

Outdoor 227

Outdoor Payment Services Omnichannel Customer Data 227

Retail TouchPoints

DECEMBER 28, 2021

Ideally, of course, omnichannel retailers will find ways to provide a seamless experience no matter what touch point a shopper uses or where they are in their purchase journey. Moving Closer to the Omnichannel Ideal. That omnichannel view of understanding is terribly important.”. It’s true that double-digit growth in U.S.

eCommerce 269

eCommerce Omnichannel Fulfillment Order Fulfillment 269

Retail TouchPoints

JULY 2, 2020

Retailers must first reduce their operating costs in the short and medium term, and tightly control their working capital requirements. This theory is obviously a misleading simplification, and may even lead to strategic errors such as focusing loyalty only on very good customers. and a priority focus on commercial efficiency.

eCommerce 239

eCommerce Retail Omnichannel Operations 239

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

eCommerce 265

eCommerce Omnichannel Comparison Shopping Recommendation 265

Retail TouchPoints

JULY 17, 2024

Automating manual processes can increase productivity, reduce costs and improve the customer experience. Digital Transformation Brings Cybersecurity Risks The retail sector has long been an attractive target for cyberattacks, as operators hold a significant amount of sensitive customer data. What’s the Solution?

Payment Services 253

Payment Services Retail Customer Experience Supplies 253

Retail TouchPoints

AUGUST 31, 2022

Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Melissa Minkow, Director, Retail Strategy, CI&T : “Though ecommerce and mobile commerce sales will continue to grow, brick-and-mortar will still play a key role in holiday, especially when it comes to omnichannel strategy.

Omnichannel 265

Omnichannel Toys Shipping Costs Mobile 265

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

Shipping Costs 247

Shipping Costs Retail Omnichannel Supplies 247

Retail TouchPoints

DECEMBER 13, 2021

The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? That even includes no longer operating [in terms of] “properties.” And then the final bucket is optimizing operations. How do I get them to my brand so I own that experience?

Channel 176

Channel Omnichannel Retail Merchant Services 176

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

APRIL 20, 2022

But with quick converts, brands can buy out smaller, struggling dispensaries that are already fully compliant and operating, and do two-week conversions to reopen these stores. As cannabis brands like Cookies and Dr. Greenthumb’s try to up their “retail cred,” they are focusing on omnichannel storytelling and high-touch service.

Retail 353

Retail Social Media Technology Events 353

Retail TouchPoints

JANUARY 2, 2023

Data provides the prime fuel for running advanced technologies. When combined with analytics and automation, data can potentially drive true supply chain digitalization. The infusion of data and advanced insights into the operational processes of global supply chains is a great investment with significant value.

Supplies 312

Supplies Retail Technology Omnichannel 312

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. Beyond that, 27% said ecommerce is hurting overall profitability, and 25% said their ecommerce operation was not profitable at all. UK, Germany and Australia.

Shipping Costs 296

Shipping Costs eCommerce Retail Merchant Services 296

Kissmetrics

NOVEMBER 29, 2020

If you see something billed as omnichannel, it should cover: Phone VoIP Email SMS Chat Social Video. Ensure that whatever product you choose will let customers interact seamlessly with agents across all supported company channels. Omnichannel routing : Allows calls to be routed across any channel. Integrations, APIs, and SDKs.

Payment Services 311

Payment Services Omnichannel Multi-channel Channel 311

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This data seems to suggest that ecommerce retailers are prospering, but the future for brick and mortar stores is bleak. Tuesday: June 05. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

Retail TouchPoints

JULY 10, 2024

Even before that we were exploring omnichannel, but this was the tipping point where we realized that the store could play a different role,” she said. Ikea also has invested in operational efficiencies in both its small and large stores. This allowed us to really look into where people are and where they feel it’s convenient to be.

Fulfillment 208

Fulfillment Omnichannel Customer Experience Shopping Carts 208

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 231

Shipping Costs Improvements Live Chat Retail 231

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 234

Multi-channel POS Customer Data Channel 234

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. We will also include personalized dynamic messaging in our communications to members about their upcoming program renewals.

POS 267

POS Omnichannel Mobile Improvements 267

Retail TouchPoints

DECEMBER 1, 2020

To optimize engagement and long-term shopper loyalty, Price Chopper Supermarkets sought to develop a single view of its customer and personalize every single point of interaction across its Direct Mail, Weekly Flyer and Digital/Email programs.

Marketing 178

Marketing Omnichannel Recommendation Customer Data 178

Retail TouchPoints

FEBRUARY 23, 2022

Nicholas believes that to make store fulfillment a truly profitable initiative, retailers need to find new ways for their tech, operations and design teams to collaborate. Technology, operations, fixtures, displays and the overall flow of the store will “have to be thought of together and at the same time.

Fulfillment 273

Fulfillment Vend Operations Technology 273

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Our customers are Gen Z, and they are so unique that they demand the service in the way they want it. They are very mobile-savvy. Gao: The No.

Social Media 267

Social Media Customer Data Shipping Costs Management 267

Retail TouchPoints

FEBRUARY 17, 2023

And then how do I build a media plan that’s well thought out and strategic that follows where our customer is spending their time online?’” Lesson 2 Transparency and alignment are key to agile marketing operations: Marketing strategies and investments need to change at the speed of the customer.

Marketing 282

Marketing Customer Loyalty Omnichannel eCommerce 282

Retail TouchPoints

JULY 9, 2024

JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging from lower foot traffic at malls to the high operating costs that come with significant brick-and-mortar investments. I’m also looking at where I can [continue to] utilize customer data in a meaningful way.

POS 273

POS Department Stores Payment Services Point of Sale 273

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. This helps minimize stockouts or overstocks during peak seasons.

eCommerce 218

eCommerce Order Fulfillment Fulfillment Multi-channel 218

Kissmetrics

SEPTEMBER 14, 2020

The most common type is operational. And thankfully, companies are integrating more features from the other types of software into operational CRM systems. Operational. Operational CRMs help businesses of all sizes handle business processes and enhance the lead generation systems they have in place. Collaborative.

Small Business Retail 310

Small Business Retail Document Operations Management 310

Retail TouchPoints

JUNE 22, 2021

HBC will spin off the ecommerce operations of Saks OFF 5TH into its own independent entity through a partnership with Insight Partners. The company received a $200 million equity investment in a round led by Insight Partners, which will help her enhance omnichannel capabilities, including fulfillment and logistics improvements.

Other 162

Other Specialty Retailers Apparel Department Stores 162

Retail TouchPoints

JUNE 11, 2021

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it also creates operational challenges.

Payment Services 195

Payment Services Payments Retail Sporting Goods 195

Retail TouchPoints

MAY 3, 2023

Businesses that strive to connect with customers share similar pain points. In the case of Lawson, operating a chain of franchise convenience stores with more than 15,000 retail stores in Japan, the company was facing increased complexities in its modernization. As we all know, in marketing, the main goal is to know the customer. “By

POS 243

POS Customer Experience Customer Technology 243

Fabric

MARCH 19, 2024

To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences. The C2 Accelerator is a must-have for modern retailers The C2 Accelerator offers retailers all the tools and capabilities they need to enhance customer experiences and streamline operations.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130