Optimizely

APRIL 26, 2018

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It’s tough to effectively unify all that data, but it is possible. .

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Webinar Customer Data Omnichannel Customer 150

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

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Omnichannel B2C Marketing eCommerce Marketing 236

Optimizely

JULY 22, 2020

Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

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Omnichannel Marketing Customer Data eCommerce 195

Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. said Hawkins.

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Omnichannel Social Media Mobile Channel 279

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. data) in order first. What is an omnichannel marketing strategy?

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Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

DECEMBER 5, 2024

Associates have to be omnichannel fulfillment specialists. Customer and product information at their fingertips What are some of the functionalities and data that your POS system needs to serve up? Well, let’s start with customer data. Excellent brand ambassadors are like traffic magnets.

POS 275

POS Payment Services Shipping Costs Fulfillment 275

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Wiser

JANUARY 30, 2025

Strategies for a Harmonized Shopping Experience To create a unified shopping experience, brands and retailers must focus on strategies that enhance convenience , consistency , and personalization across all channels. With tools like real-time data insights and omnichannel solutions, businesses can foster loyalty and long-term success.

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Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

SEPTEMBER 20, 2022

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. This is best accomplished by investing heavily in first-party data.

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Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

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Omnichannel Customer Experience Customer Data Improvements 275

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

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Omnichannel Multichannel Payment Services Retail 108

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

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B2B eCommerce BigCommerce Omnichannel 263

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Omnichannel Payment Services Merchant Services Multichannel 146

Retail TouchPoints

SEPTEMBER 20, 2022

The upcoming 2022 Retail Strategy & Planning Series (#RSP22), which runs Sept. Omnichannel Strategies. Omnichannel integration is one of retail’s biggest keys to success — the modern shopper expects to be met with a great experience in their channel of choice, regardless of what it might be.

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Webinar Omnichannel Payments Payment Services 274

Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Aside from how the products are displayed comes how the customer discovers them.

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eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

AUGUST 31, 2022

Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Melissa Minkow, Director, Retail Strategy, CI&T : “Though ecommerce and mobile commerce sales will continue to grow, brick-and-mortar will still play a key role in holiday, especially when it comes to omnichannel strategy.

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Omnichannel Toys Shipping Costs Mobile 289

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

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Omnichannel Live Chat Customer Social Media 148

Retail TouchPoints

APRIL 20, 2022

Our marketing and social media presence will drive new customers to our store, but the experience in the physical store brings them back. ”. But developing a brick-and-mortar expansion strategy, including finding viable leasing options, can be challenging in a fast-changing, highly regulated space. Photo credit: Cookies.

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Retail Social Media Technology Events 354

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. It allows users to effectively collect and organize customer data for easier, more streamlined segmentation.

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Social Media Customer Data Shopify Management 336

Retail TouchPoints

FEBRUARY 8, 2022

“One of the key pillars for our awareness goals is to partner with like-minded brands and businesses to get product exposure in front of a new set of customers,” explained INBLOOM Co-founder and CEO Tushar Adya in an interview with Retail TouchPoints. Harnessing the Collective Power of Customer Data.

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Beauty and Health Food and Beverages Omnichannel Social Media 290

Retail TouchPoints

AUGUST 13, 2021

The division will enable each ecommerce arm to focus on strategies aimed at ecommerce growth, which can be significantly different compared to what a brick-and-mortar retailer needs to succeed, without sacrificing omnichannel capabilities.

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eCommerce Operations Customer Experience Omnichannel 299

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

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B2C Customer Data Omnichannel Marketing 210

Groove

OCTOBER 5, 2024

Key Factors to Consider for Your eCommerce Email Platform Since email plays a key role in your overall marketing strategy, you’ll want to carefully select the platform that works best with the rest of your business strategies and priorities. Responsive customer support and resources will help you run your campaigns.

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eCommerce Marketing Merchant Services Demo 332

RTP blog

AUGUST 16, 2017

The RTP team discusses what these contradicting strategies may mean for retailers, and how they can strategize effectively when faced with industry studies that could be counter-intuitive. Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well.

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Omnichannel Retail Fulfillment eCommerce Platforms 150

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

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Customer Loyalty Omnichannel Customer Experience Improvements 146

Retail TouchPoints

OCTOBER 18, 2021

Your shopper doesn’t think about “omnichannel” when they’re switching between social to website to email to store. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels. If data can move quickly, the value of customer insights compounds exponentially across the organization.

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Customer Experience Customer Channel Omnichannel 298

Retail TouchPoints

AUGUST 3, 2022

The brands spanned the bedding, jewelry and footwear categories and all had very distinct brick-and-mortar strategies. Harness Data to Gauge Opportunities and Nuances . Harness Data to Gauge Opportunities and Nuances . Then on the day of, we’re trying to get dialed into how we collect customer data in-person.

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Jewelry Food and Beverages Omnichannel Channel 306

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

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Omnichannel Management Multichannel B2C 114

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. But this “new normal” requires retailers to have access to accurate inventory data — often across multiple channels, both in-store and online.

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Shipping Costs Retail Omnichannel Supplies 264

Retail TouchPoints

NOVEMBER 23, 2021

Establish rigor in your data collection process. No matter how large your business, if you do not prioritize consistent and clean data collection across all business touch points (business data, customer data, marketing data), you will never have clarity in what happened and why it happened, nor the ability to determine what to do about it.

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Retail Mobile Consumer Omnichannel 279

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Multi-channel POS Customer Data Channel 246

Retail TouchPoints

MAY 12, 2021

But behind the numbers is a little-heralded success story, a story of nimble adjustments and the jewelry vertical’s embrace of digital and omnichannel initiatives to better serve customers. Still others made Zoom part of their sales and customer support strategies. This strategy is already paying off.

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Jewelry Multichannel Retail Merchant Services 269

Retail TouchPoints

JANUARY 2, 2023

The weakest links in supply chains are mostly targeted by the attackers, with irreparable impact on business performance and customer experience for the retailers. The lack of appropriate risk management strategies and real-time response cycles make cybersecurity gaps even wider. Fetching useful insights from customer data.

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Supplies Retail Technology Omnichannel 317

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. These learnings will collectively continue to help us refine our forward-looking store strategy.”

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POS Omnichannel Mobile Improvements 278

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

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Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

JUNE 30, 2022

Retail enterprises that excel at delivering personalized and meaningful experiences tend to be laser-focused on supporting not only their customers but also their customer-facing teams with better omnichannel communications tools. But not only do they expect their journeys to be frictionless, they want them to be personalized.

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Omnichannel Customer Experience Channel Technology 264

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. This strategy could hold water.

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eCommerce Omnichannel Channel Fulfillment 289