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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

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Supply Chain Digitalization Challenges that Every Retailer Faces and how to Mitigate Them

Retail TouchPoints

The supply chain industry has changed a lot over the past couple of years. As the demand for digitalization grows in the retail supply chain, retailers often face multiple challenges in achieving the same. What is Supply Chain Digitalization? Data provides the prime fuel for running advanced technologies.

Supplies 317
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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020. Holiday shopping season is upon us.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Factor in inflation, world conflict and ongoing supply chain issues, and brands are spending more to drive revenue. This is best accomplished by investing heavily in first-party data. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 263
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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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CFO Survey: 51% of Retailers Plan to Raise Prices (Slightly) in 2023

Retail TouchPoints

And while supply chain issues are expected to be less severe in 2023 than they have been over the past few years, 82% of these CFOs cite supply chain disruption as posing some, or a significant, risk to their business. Retailers need insights into supply chains, both their own and their suppliers’.

Supplies 262