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Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

Retail TouchPoints

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. The user can filter by price, shade, brand, style, etc.

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Don’t Wait Until Black Friday to Protect Your Endpoints

Retail TouchPoints

Technology is an Asset for Retailers – But it Introduces More Risk Internet connected devices are at the center of the new customer-retailer experience. Customers want personal, seamless, no-contact experiences, and each additional endpoint helps provide what today’s customers expect. IT teams today can (and should!)

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Modernizing Application Security for Retailers Requires a New Approach

Retail TouchPoints

The retail industry has been quick to embrace new technologies for customer engagement especially during the pandemic, when the shift from brick-and-mortar to online retail became critical. While the business side has rapidly adopted digital tools to engage consumers, the security side has often been locked into older technology.

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The Real Price of a Data Breach in Retail

Retail TouchPoints

Businesses today operate in a fast-moving cyber threat landscape. As digital operations become more complex and cybercriminals launch increasingly sophisticated phishing and malware attacks, data breaches have become common occurrences. million per incident.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. retailers accounted for 62% of such incidents globally.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

In addition, South Korean consumers are known for their quick adoption of new technologies. Success with Social Commerce Depends on Data That brings us to data. One of the downsides of selling on social commerce platforms is that the retailer doesn’t own the customer. That means less customer data coming to you.

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30-Year Retail Veteran Reveals how to ‘Thrive in an Exponential World’

Retail TouchPoints

For his latest book, Bionic Retail: How to Thrive in an Exponential World , Hawkins has explored the gap between technologys rapid evolution and retailers slowness or in some cases complete lack of willingness to adopt it. In many cases, the technology works great, but the people don’t accept it, Hawkins noted.

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