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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 246
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Sports & Outdoors. Sports & outdoors merchants on BigCommerce made 22.42% more in 2017 than 2016 during Cyber Week. iPhone users spent 7.1%

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

Analyze Your Customer Data. Too many marketers rely on guesswork when it comes to their customers’ behaviors. Instead, it’s better to build systems to track what your customers actually do. What channels do your customers prefer to use? Customer data is a solution to understanding your audience’s habits.

Channel 226
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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

The more data, the more personalized the experience for your customers. Surface product recommendations to your shoppers where they are and make sure they are relevant. A brand that does this particularly well is Outdoor Voices. After all, belonging is a key part of Maslow’s Hierarchy of Needs.

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How Customer Affinities Power Personalized Campaigns

Optimizely

Or, if they always like posts on your Instagram account about a particular brand of outdoor clothing, then you can send out a brand fan campaign or other personalized content. First-party data. The second way to collect the necessary information is to ask customers for it. Diversify content to maximize engagement.

Customer 270
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Product advertising: Benefits, types, examples, and strategies

Omnisend

Outdoor advertising Outdoor advertising intends to reach vast audiences and is strategically displayed in high-traffic public spaces. s email promotions include tailored product recommendations, makeup tips, introductions to new collections, and exclusive offers for products. to sync customer data with Omnisend.

Outdoor 145