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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

If you want to give yourself the best possible chance of attracting new customers and making your online store a success, you need to take a wide-ranging approach to e-commerce marketing that includes many different methods and strategies. Another great strategy to consider is PPC retargeting.

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How to Use Vanity URLs for Paid Ads

Kissmetrics

Custom URLs allow you to easily track where traffic originates and keep customer data, such as a coupon code or cookies. How to Create a Vanity URL for PPC Ads on Search Engines. Now that you understand the benefits of customized URLs, let’s talk about how to create them. Did they help improve your PPC ROI?

SEO 256
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How to Market Without Cookies

Kissmetrics

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. This will help customers connect with your brand better. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. 4 Tips to Prepare for Cookieless Marketing.

Marketing 264
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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Semrush’s PPC Toolkit. SpyFu’s PPC Research. As mentioned above, to the frustration of every paid search marketer, Google has been cracking down on the competitive data and metrics it provides advertisers. But, as always, don’t take this data at face value. Semrush’s PPC Toolkit. Spyfu’s PPC Research.

PPC 125
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How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127
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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords.

eCommerce 199
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The Difference Between Collecting Data and Acting On It

Kissmetrics

With no history limits, your data reserve will only continue to grow as time goes on. For PPC advertisers, Facebook offers an incredible array of data insights. If you have a massive collection of customer data but aren’t using it in any meaningful way, this represents an untapped opportunity for business growth.