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Combine SEO, PPC, and Email/SMS For Robust E-Commerce Marketing

Groove

If you want to give yourself the best possible chance of attracting new customers and making your online store a success, you need to take a wide-ranging approach to e-commerce marketing that includes many different methods and strategies. However, achieving good SEO can be complicated and requires a variety of approaches.

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How to Use Vanity URLs for Paid Ads

Kissmetrics

Let’s say, for example, you were creating an ad for Ubersuggest, our SEO tool. With so many SEO strategies out there, it might not feel like they are worth the effort. Custom URLs allow you to easily track where traffic originates and keep customer data, such as a coupon code or cookies. What about SEO, though?

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. So, we reached out to some of the most successful ones based on the data to ask what they did to ensure they’d increase sales through their hard work. Selling on Amazon. Desktop: 50%.

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How to Avoid Out of Stock Products in Google Shopping & Search

Inflow Insights

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

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How to Choose The Right Analytics Agency

Kissmetrics

When thinking about your goals, consider these aspects: Your existing data – Think about the data assets that you are currently building. This can include things like marketing channels (search, PPC, content), operations or product data. For instance, do you need to use data to predict and manage your inventory?

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Semrush’s PPC Toolkit. SpyFu’s PPC Research. As mentioned above, to the frustration of every paid search marketer, Google has been cracking down on the competitive data and metrics it provides advertisers. But, as always, don’t take this data at face value. Semrush’s PPC Toolkit. Ahrefs’ Site Explorer.

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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

With diverse demographic targeting and custom audiences, you can reach users with Facebook-like specificity. AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. For mid-market companies, you will not get the same level of customer service from Google or Facebook.